The Dissemination Of Shanxi’s Musical Intangible Cultural Heritage From The Level Of New Media ——Take The Shangdang Bayinhui Music As An Example

Shangdang Ba Yinhui is a form of traditional folk music widely spread in Changzhi and Jincheng areas of Shanxi Province.It is the first traditional music project approved by the State Council to be included in the national intangible cultural heritage list.For a long time,with its long development history and profound regional culture,the Shangdang Ba Yin Club has become an important way for the local people to enrich their spiritual and cultural life experience,and is deeply loved by the people.However,with the gradual popularization of new media with the characteristics of time and space in cultural communication,the attention and participation of the Shangdang Ba Yin Club in the region have been greatly impacted.From the perspective of communication,Shangdang Ba Yinhui,as an intangible cultural heritage of music,focuses on the dissemination of content,while the new media form,as the carrier of cultural dissemination,has the advantages of channels and forms.Therefore,in the impact of cultural diversity brought about by new media,Shangdang Ba Yinhui can seek a way to integrate with new media,transform the advantages of new media cultural communication into its own communication advantages,and then achieve high-quality communication.And this requires exploration and research on the dissemination direction and specific dissemination plan of Shangdang Ba Yinhui from the perspective of new media.In this paper,the above-mentioned Party Ba Yinhui is an example to study the dissemination of Shanxi’s musical intangible cultural heritage from the perspective of new media.The study found that at present,the widely disseminated content of the Shangdang Ba Yinhui includes four categories: traditional sets,opera accompaniment,social public music,and creative music.The preservation of other materials is mainly based on paper documents and digital video materials,while the inheritance of culture is mainly based on the inheritance of inheritors and the inheritance of performance activities.Although the Shangdang Ba Yinhui has achieved good dissemination,in the new media environment,its dissemination method is too single,does not match with modern living habits and insufficient use of advanced technology.Based on this,the article puts forward the idea of combining new media technology with Shangdang Ba Yinhui,and focuses on analyzing and clarifying the difficulties in information dissemination faced by Shangdang Ba Yinhui in the process of realizing communication with the help of new media technology,and finally combined with new media Based on the advantages of technology and the need for the dissemination of Shangdang Ba Yinhui,this paper puts forward a specific plan for the communication of Shangdang Ba Yinhui through network new media from four aspects: digital recording,data preservation,content dissemination and public acceptance.In general,this article discusses the intangible cultural heritage of Shanxi music under the influence of new media—the innovation of Shangdang Ba Yinhui from four aspects:development history,current status of protection and dissemination,integration with new media technology,and specific plans.The issue of sexual communication has been studied,and a systematic and clear communication result of the Shangdang Ba Yinhui has been formed,which provides a detailed content information reference for the dissemination of this project and other musical intangible cultural heritage in Shanxi and other regions in the new media environment.