Generative Visual Identity Design System Research

In today’s rapid development of information technology,the application of visual identity design media greatly widen,the dynamic variable and interactive visual demand more and more high,data as an element of introducing new semantic gives for visual design,so the changes can be parameterized and recycled iteration generated type combination of design and visual identity design conveniently.Based on this research background,the author puts forward the thesis of "building generative visual identification design system",which is demonstrated by combining the professional knowledge of visual identification design field and computer science field and relevant practical cases.This paper can be divided into the following four main parts: first,the concept of generative visual recognition design is described,and analyze its characteristics;Second,from the perspective of visual identification design process,the traditional design process and generative design process are compared,and then put forward the operation process of generative visual identification design system;Third,explore the construction method and construction process of the generative visual recognition design system,and analyze the three steps of data-driven input,object-oriented data processing and system output;Fourth,combining the author’s practical design cases,design practice and theoretical methods are combined.The author thinks that,the designer can set unique brand visual identity design for each brand generation system,the generating system in the form of code,the program for cohesion,a driving force for data,the algorithm as the core,can be iterative as important characteristics,the design of the final output is not to design a single product to the finish line,and with the aim to produce process,In order to be different from the market to directly create a brand visual identity image of the "final design of the finished product" design method.This paper attempts to perfect the concept of "generative visual identification design",summarize and expand the processes and methods of visual identification design generation system extracted from many existing practices,supplement the research of generative design in the field of visual identification design,and enrich the diversity of visual identification design methods.