Demand-oriented Brand Design Research ——Ake The Organ Donation Brand As An Example

Since organ transplantation was carried out in my country,it has become the only effective means of treating organ failure.With the maturity and popularization of the technology,the total amount of organ transplantation in China ranks second in the world in recent years.It is far from meeting the needs of clinical organ transplantation.With the convening of the Human Organ Donation Conference,my country has begun to establish a human organ donation system,which is in the initial stage of construction.Compared with developed countries,the construction level of my country’s human organ donation system is uneven.Organ donation platforms lack brand management,and the brand image needs to be improved urgently in institutionalized and standardized management.In this dissertation,taking the Bu Qi brand as an example,branding organ donation can alleviate the problem of insufficient supply and demand of organs to a certain extent.On the one hand,the branding of organ donation can generate a psychological awareness for the audience and increase the loyalty of users.It is displayed through brand design elements,visual image,and marketing methods,which is an intangible asset;On the other hand,brand design is a connection established between brands,products and audiences.Brands carry out accurate market positioning,so that audiences can understand the target market,correctly guide the audience’s donation concept,meet the audience’s donation needs,and enrich human organs.Resource Library.