Research On The Generation And Development Of Art IP

IP（Intellectual property）is a legal term,which is short for Intellectual property.It refers to the legal rights that people have to their specific Intellectual achievements,goodwill,and other specific related objects.In recent years,IP continues to evolve and become a super influential business category involving multiple industries.As a combination of art and law,Art IP is concerned by the art industry for its huge commercial value and social value.Through the creation and development of Art IP,art institutions and art practitioners can realize the maximum exploration and transformation of art resources,improve social influence,and at the same time develop the whole industry and obtain economic benefits and social benefits.This paper,taking art theory and law of intellectual property law as the backing,the integrated use of economics,marketing,psychology and communication studies,such as discipline theory,adopt literature analysis,data analysis,case analysis,comparative research and other research methods,and summarizes method to the art of IP as the research object to explore the generation and development.This paper traces the derivation,expansion and transformation process of IP and explores the generation process of artistic IP by combining legal,economic,scientific and technological,social and other background factors.On this basis,the construction and development of art IP in museums,artists,art exhibitions and works of art are discussed.At the same time,it analyzes and summarizes the problems existing in artistic IP in terms of weak consciousness of shaping,unclear legal boundaries,single mode of operation,huge capital risks and lack of talents.And from the Art IP content construction,related legal norms,management and communication mode innovation,financing and its use and professional personnel training and other aspects of the Art IP construction path is further discussed.