The Assessment Of Intellectual Property In Cultural Originality Industry

Along with development of economic and progress of technology, there is a new industry, all over the world, which combines with their local culture characteristics or the information and technology-cultural and creative industry. This industry has its own characteristics. Most of them are unique and cannot be duplicated. The majority of value of these corporations is the intellectual property right, which is highly meaningful. Therefore it is important to precisely identify the significance of intellectual property right in cultural and creative industry. Presenting an objective evaluation of the intellectual property rights value of the cultural and creative industry can excavate the enterprises’value; solve the difficulties in being lack of physical assets in cultural and creative industries and getting loan from banks. Furthermore, the extension of the potential development of enterprises is more likely to provide an objective reference for the transformation and acquisitions of cultural and creative industry, corporate merger and other services. Overall, it is tremendously significant to assess the intellectual property right of cultural and creative industry.This paper will start with the concept and thcory of the intellectual property right evaluation. This will be followed by applying empirical analysis, comparative analysis and normative analysis methods to investigate the current situation. It has already had a number of corresponding assessment conditions which are that some regulations have promulgated and the dependability of the evaluation report has increased as well as relatively adequate human resource. However, there are still some problems. The assessment environment has not been mature and the development of the assessment industry is not standardized. Meanwhile, relevant evaluators are not professional enough. Hence, based on the analysis of causes of these issues, possible solutions should be taken into consideration. The theoretical system of assessment can be built; On the other hand; it is also vital to define the scope of assessment; form the method system and establish a database to strengthen the personnel training for assessment industiy and import more advice from experts to improve the intellectual property assessment of cultural and creative industries. Finally, according to an case associated with the acquisition of cultural and creative industry, the significance of intellectual property assessment and its approaches that might affect the results as well as assessment environment will be analyzed, leading to enlightenment and conclusions.