Research On The Spread And Influence Of Blind Box Culture From The Perspective Of "Meme"

In the view of biologist Richard Dawkins,the dissemination and diffusion of culture is like the duplication and imitation of human genes,so he proposed the concept of "meme" as a unit of cultural dissemination,which provides a basis for the dissemination of culture.unique theoretical basis.Therefore,this paper takes "memes" as the main perspective,and conducts research on blind boxes that have exploded in the domestic youth group at this stage,regards the process of its explosion as a cultural spread,and proposes a new concept of "blind box culture".From the perspective of "memes",it conducts in-depth research on the causes,processes,results,subjects and influences of the spread of blind box culture.The blind box culture can spread at an extremely fast speed in a short period of time and successfully detonate the youth group,which is inseparable from the meme-style communication process.Based on the replication and imitation characteristics of the meme itself,the formation of the blind box cultural meme is based on the structure of the blind box itself.It is copied into the human brain,and then processed by the human brain’s thinking and actual actions to generate a new blind box cultural meme,and finally expand the spread of the blind box cultural meme with the help of the publicity of social media platforms.Traditional brick-and-mortar stores carry out a more authentic communication experience.The generation of any communication behavior is inseparable from the important role of human beings,and the spread of blind box culture is no exception.In the process of the spread of memes,the blind box players who are the main body of the blind box culture play an important role.Blind box players gather through common interests and form an exclusive community with the help of virtual communities provided by social media platforms.The law of "people are divided into groups" makes the blind box players in the community divided into different types,playing their respective roles.According to the different roles and influences played by different types of blind box players,this paper divides blind box players in the community into beginner players,ordinary players,advanced players and special players,and also explains the reasons for the formation of the community.Analyzed.In addition to having a common interest in blind boxes,players can also gain identity in the community,find their own value in it,and use this to relieve the pressures of real life.At the same time,the community can also meet the needs of players for the collection behavior and secondary creation behavior generated by the blind box,and to a certain extent can free themselves from the constraints of real life and get a moment of satisfaction.The continuous spread of blind box culture affects other fields and brings new development ideas,which can not only produce positive and positive effects,but also naturally negative and negative effects.This paper studies the negative impact of "pet blind boxes","express blind boxes","removing single blind boxes",etc.,summarizes the reasons that hinder the spread of blind box culture,and proposes corresponding solutions,in order to promote the "model of blind box culture".The replication and imitation of factor" and the way of communication provide effective theoretical reference.