| As one of the representative types of opera in China,Beijing Opera integrates Chinese traditional literature,music,dance,clothing and martial arts to form a unique stage performing art.It is the epitome of excellent traditional culture.It is necessary to pay more attention to the transformation of Chinese traditional culture and how to make good use of the excellent traditional media to promote the development of Chinese culture.At the same time,it is necessary to pay more and more attention to the transformation of Chinese traditional culture.As an authoritative new media platform in China,the people’s daily APP undertakes the social responsibility of carrying forward traditional culture,adhering to mainstream values and meeting the daily cultural needs of the public.Taking the Beijing Opera reports on the people’s daily APP as the research object,this paper systematically analyzes 2263 Beijing Opera reports on the people’s daily APP by using the methods of content analysis,text analysis,questionnaire survey and so on.Through the investigation of the number of reports,genres,forms,sources,headlines,themes,perspectives,discourse analysis,narrative analysis and reporting objects of Beijing Opera reports on the side of people’s daily APP,it is found that the side of people’s daily APP adapts to the modern communication situation and provides high-quality information services for the audience with rich and diversified reporting genres and forms;To interpret the culture of Beijing Opera with distinctive features and rich reporting themes and perspectives;Enhance the credibility and readability of Beijing Opera reports through multiple sources and vivid and easy language.Through the Beijing Opera report on the side of the people’s daily APP,it not only shows the rich and colorful Beijing opera culture with profound connotation to the public,but also lays a foundation for the diffusion of the communication power and influence of Beijing opera.However,at the same time,the homogeneity of the report content and the lack of effective interaction with the audience still have a certain impact on the Beijing Opera communication effect of the people’s daily APP.Although there are still some deficiencies in the Beijing Opera report of the people’s daily APP,with its authoritative and credible media platform and a wide audience base,and with the support of high-quality content,the Beijing Opera report is optimized in multiple channels and forms,which has promoted the dissemination of Beijing Opera to a great extent.Through the research on the Beijing Opera report of the people’s daily APP,we can not only find the advantages and disadvantages of the current Beijing Opera report,but also provide reference for other media to spread the traditional culture represented by Beijing opera. |