| The media images of state leaders have been changing all the time as frequently exposed to the public heavily.The increasing vivid images enhance the charm of their personalities as well as strengthen their characteristics,changing the rigid stereotype of leaders into amiable ones,far more welcomed by the public.The mass media has become one of the most important political arenas,where leaders advocate their politics.The image of Vladimir Putin,president of Russia,greatly caught people’s eyes and even evolved to “Putin heat” as his pictures frequently showed in media,such as the pictures of diving,driving,flying and showing muscles.Regardless of people’s attitudes towards his behavior,the communication effect proves to be excellent.Putin’s rating in Russia always stays at a high level,also due to his skillful media techniques.The construction of media images of leaders in our countries yet still has a long way to go,as now their media images are relatively simple.As the media in our country becomes increasingly developed,public see more and more leaders showing in media,and their images changed accordingly.The paper considers the media image of Vladimir Putin,constructed by “People’s Daily”,as the study object,analyzes the general construction,value sought,communication strategy of Putin’s media image,and further explores formation and connotation of the media image of leaders in our country. |
