Research On The Media Image Of The First Secretary In The Village Of People’s Daily Under The Background Of The Decisive Battle To Get Rid Of Poverty

In 2015,the battle against poverty was launched,and the Party Central Committee decided to send the first secretary to villages with weak and lax Party organizations and poor villages with files and cards.In 2020,the battle against poverty will come to an end.The first secretary in the village has been stationed nationwide for five years.During the anti-poverty campaign,the first secretary in the village was a special team.They went to the mission with their original heart,overcame many hardships and hardships,and constantly created miracles on the road of poverty alleviation.As a special political group,the first secretary in the village is closely related to the national strategies such as poverty alleviation and rural revitalization,and has therefore become a focus of the news media.Based on the framework theory,this paper analyzes and studies the relevant news of the first village secretary of the People’s Daily in 2020,and finds that its reporting style is mainly communication,with a large number of reports and high quality,prominent and balanced sections,and vivid and diverse presentation methods.On this basis,this paper analyzes and studies the image of the first secretary in the village in the news reports from three aspects: basic image,behavior image and value image,and concludes that the media image of the first secretary of the People’s Daily in the village is mainly represented by behavior image,which is mainly reflected in "strengthening the grass-roots party organization" and "leading the villagers to become rich".In addition,as the mouthpiece of the party and the people,the positive publicity and public opinion guidance of the People’s Daily are mainly reflected in the value image of the first secretary in the village,which are the striver,the responsible,the devotee.This paper studies the factors that affect the media image of the first secretary of the People’s Daily in the village,analyzes its characteristics and areas to be explored,and further considers how to balance the content and perspective of the report,improve the narrative mode and discourse,and other optimization strategies to improve the report of the first secretary in the village.