Research On The Protection Of The Rights And Interests Of Online Consumers

With the popularization of Internet and the development of AI technology,Internet consumption has become a popular consumption mode.Network consumption is the change of traditional consumption mode with the emergence of the network.Its emergence has impacted the traditional consumption mode of the original face-to-face transaction.It brings convenience and rapidity to consumers,but also brings certain risks to consumers’ consumption behavior.The imperfection of the network transaction platform and the illegal behavior of operators cause the legitimate rights and interests of network consumers In this case,the legitimate rights and interests of online consumers must be protected.In addition to the introduction and conclusion,this paper mainly includes the following parts:The first part is an overview of the protection of the rights and interests of online consumers.It respectively introduces the concept and characteristics of online consumption and the concept and characteristics of online consumers.It is clear that the main research of this paper is the protection of the rights and interests of online consumers under the B2 C and C2 C modes in China,excluding the online financial consumers and the online consumers who use the non online trading platform for trading.Secondly,it introduces the current situation and problems of online consumer protection in China.The second part introduces the legislative suggestions on the protection of the rights and interests of Internet consumers in China,and expounds the protection of the rights of Internet consumers and the obligations of the third-party Internet trading platform.The third part introduces the perfection of law enforcement of the protection of the rights and interests of online consumers in China.In terms of supervision,it is necessary to strengthen the network supervision,reasonably coordinate the responsibilities of each supervision department,reasonably utilize administrative resources,and strengthen the construction of administrative law enforcement supervision team.The fourth part mainly introduces the judicial improvement of the protection of the rights and interests of online consumers in China,from the jurisdiction of the court to the burden of proof to the construction of the small claims system and the Internet court.