A Study On Government Regulation Of Online Consumer Protection

With the popularity of the Internet,online shopping relying on computer technology is gradually becoming an important form of shopping,which is deeply favored by consumers,especially young consumers.Compared with traditional shopping forms,online shopping is not limited by time and place.It is convenient,fast,time-saving and labor-saving.However,online shopping is also a "double-edged sword",which not only facilitates consumers,but also increases the risk of consumers’ shopping.There are various online shopping traps in online shopping,such as false advertising,low price temptation,format contract and so on.These problems seriously infringe on the legitimate rights and interests of consumers.Therefore,whether the government can implement effective supervision is particularly important.However,affected by the imperfect system of consumer protection laws and regulations,the loss of government supervision,the inconvenient way of consumer relief and other factors,China’s government supervision on the protection of online consumers’ rights and interests is facing severe challenges.In order to create a good and reassuring online shopping environment for online consumers,government regulators need to identify the role orientation,improve the regulatory system,improve their own regulatory efficiency,protect the legitimate rights and interests of online consumers from multiple directions,angles and levels,and strive to standardize the business behavior of online business entities,so as to make the network economy a strong boost to China’s social and economic development.This paper focuses on the core of government supervision.In addition to the introduction,it mainly discusses from five chapters.The first chapter combs the concept of online consumer protection,expounds the relevant concepts of online consumer protection,introduces the content of government regulation in detail,and expounds three theories used in this paper,namely,government regulation public interest theory,government regulation capture theory and information asymmetry theory.The second chapter is an overview of the protection of online consumers’ rights and interests.This paper analyzes the current situation of the protection of the rights and interests of online consumers in China from three aspects: legislation,social organizations and government supervision.Taking Daning road street,Jing’an District,Shanghai as an example,combined with various consumer online consumption complaint cases,this paper analyzes the infringement of the rights and interests of online consumers.The problems mainly focus on the right to know,the right to fair trade,the right to security and the right to privacy.The third chapter is the analysis of the problems and causes of government supervision in the protection of online consumers’ rights and interests in China.This paper analyzes the problems faced from five aspects: legal system,government supervision,government supervision,social organization and judicial relief,combined with the interview with the staff of the market supervision and Management Department of Jing’an District,Shanghai.The fourth chapter introduces and evaluates the experience at home and abroad,in order to provide a useful reference for the protection of online consumers’ rights and interests in China.This paper mainly introduces the experience and practices of the United States,Europe,Singapore,Japan,South Korea and other countries.The common characteristics of these countries and organizations are that they gradually deepen their understanding of the protection of the rights and interests of online consumers,and protect the legitimate rights and interests of online consumers by constantly improving the legal system and standardizing the behavior of operators.The fifth chapter is the Countermeasures Faced by the government supervision of the protection of the rights and interests of online consumers.First,improve the system of laws and regulations to provide a legal basis for the protection of online consumers.Secondly,improve the efficiency of government supervision,use a variety of means,and give full play to the main role of the government in the field of protecting online consumers.Finally,reform and improve the arbitration and litigation system to protect the legitimate rights and interests of online consumers in multiple ways and angles.