The Study Of Soft Power In Chinese Film And Television Culture From Marxism Culture View

Marxism is the ideological banner to guide China’s construction and development.As an important part,Marxism culture view is a scientific view on the emergence,characteristics and function of culture on the basis of historical materialism.Marxism culture view plays a positive leading role in promoting the soft power of Chinese film and television culture.With the acceleration of globalization,the soft power of film and television culture occupies an increasingly prominent strategic position in the competition of comprehensive national strength,and plays an important role in maintaining cultural security,shaping a good image and enhancing comprehensive national strength.In the enhancing process,China has made obvious achievements,but there are also problems.From the perspective of Marxism cultural view,this paper studies the promotion path of the soft power of film and television culture.First of all,this paper combs the basic theories of Marxism cultural view and soft power of film and television culture,and on this basis,expounds the correlation between them.Secondly,this paper summarizes the strategic significance and unique advantages of the promotion of China’s film and television culture soft power.Thirdly,this paper analyzes the current situation of the soft power of film and television culture in China from the elements of it,that is the originality of art,the communication of space,the competitiveness of industry,the influence of ideas,and the leading force of value.Finally,this paper analyzes how to enhance the soft power of China’s film and television culture from the perspective of Marxism culture view,and puts forward that Marxism culture view guides the creation and discourse power of China’s film and television culture,the cognition of Marxism culture characteristics guides development and direction of China’s film and television culture,the Marxism culture practice guides spread of Chinese film and television culture in breadth and depth.