Research On The Marketing Strategy Of China Construction Bank C Branch’s Pension Target Securities Investment Fund

Branch C of China Construction Bank is a branch of a state-owned commercial bank.As China has entered a deeply aging society,the demand for personal pension finance is growing rapidly.As an investment tool for personal pension reserves,the pension target securities investment fund is expected to gain considerable momentum,development of.vigorously expanding the clientele of pension target securities investment fund clients can broaden the source of fund clients of CCB C branch and provide stable intermediate business income growth for CCB C branch.Competing in the same industry and crossindustry competition is becoming more and more fierce.In the face of opportunities and challenges,how does CCB C branch seize the opportunity and,on the basis of analyzing,discovering and solving its own problems,formulate a pension target-type securities investment fund marketing strategy in line with CCB C branch? The point is.This article analyzes the marketing system,internal and external environment of CCB C branch,and formulates the marketing strategy of CCB C branch’s pension target securities investment fund and the corresponding implementation countermeasures and safeguard measures.First,on the basis of analyzing the current research status at home and abroad,using the PEST analysis method to analyze the external macro environment and industry environment of CCB C branch,analyze the opportunities and challenges faced by CCB C branch;at the same time,from human resources and market position Analyze the internal environment of Branch C of China Construction Bank in terms of branch distribution and other aspects to find advantages and disadvantages.Secondly,according to the analysis of the external environment,the opportunities and threats faced by CCB C branch are drawn,and the advantages and disadvantages of CCB C branch derived from the internal environment analysis,using SWOT analysis methods and marketing theories and methods to serve with 7Ps The marketing theory is the framework to determine the marketing strategy of the securities investment fund of China Construction Bank C branch.Finally,in order to ensure the realization of the marketing strategy,we formulated and implemented countermeasures and safeguard measures against the problems in the C branch of China Construction Bank,including business training,assessment and incentives,and personnel training to ensure solid advancement of the sales strategy.