The Development Of Smart Platfrom Model For Elderly Care With The Participation Of Social Captial

Since stepped in the aging society in 2000,the number of the elderly population in China has increased year by year.By the end of 2018,the population of more than 60 old in China has reached 241 million,accounting for 17.9% of the total population.It is estimated that the elderly population will reach 482 million,and the elderly people over 80 will exceed 100 million by 2053.As an important part of the elderly security,the elderly care has faced great challenges.With the development of “smart city”,smart eldly care platform as a public service information technology and communication technology project(ICT project),provides a way to solve the problem of eldly care.The participation of private sector in the construction and operation of smart elderly care platform can achieve complementary advantages,reduce financial burden,and improve service supply efficiency,so that government can focus on policy development and industry regulation.Therefore,it is of great significance for the research on the contruction of smart senior care platfrom model with the participation of private sector.(1)Literature review,through the literature review of smart senior care,platform business model and PPP-ICT,this paper summarized the shortcomings and trends of current research,and then defined the research objectives and contents,at last designs research ideas and technical routes.(2)Theory and method elaboration.Two-sided market,business model and incomplete contract was summaried,which provided theoretical basisi of the research of this paper.the concept of smart senior care platform and the concept of the operation model of social capital participating in the smart senior care platform was defined,which clarified the research scope of this study.(3)The construction of smart senior care platform model.Firstly,the current situation and problems of the construction and operation of the smart senior care platform,and the development trend of the smart senior care platform was analyzed.Secondly,based on the two-sided market theory and business model theory,the business model of smart senior care platform was designed from the perspective of value.Thirdly,a technical framework of the platform was constructed.Finally,the key issues of the construction and operation of the smart senior care platform model was analyzed.(4)A strategic decision on operation model of social capital participating in smart senior care platform.Based on the incomplete contract theory,with the goal of maximizing the net income of the smart senior care platform project,this paper constructed a strategic decision on operation model of social capital participating in smart senior care platform;through the systematic parameter analysis of the theoretical model,the selection scheme of operation mode in different situations was put forward;and finally the policy suggestions on reasonably evaluating the above factors was raised.(5)pricing of smart senior care platform with the participation of social capital.Based on the pricing theory of two-side market market and the characteristics of different operation modes,this paper constructed platform service pricing models of privatization mode,franchising mode and entrusted operation mode respectively,and obtains the optimal pricing and market scale under different modes.Finally,it compares and analyzes the market scale and optimal price under the equilibrium state of the three modes.(6)Case study.Based on Kanno model,this paper analyzes the demand level of eldly care service in Nanjing and the demand elasticity of different types of services.Then,based on the demand situation of the elderly care service in Nanjing,the paper constructs the business model of smart senior care platform in Nanjing with the participation of social capital;Combined with the decision-making model of operation mode the best operation mode of Nanjing social capital’s participation in the smart senior platform is the franchise mode;the service pricing strategy and the optimal subsidy strategys was put forward.