Content Representation,Intervention Strategies And Effect Mechanism Of Stereotypes In The Guangdong-Hong Kong-macao Greater Bay Area: An Empirical Study From The Perspective Of Embedding Effect

As one of the four bay areas in the world,Guangdong-Hong Kong-Macao Greater Bay Area has a broad development prospect and potential.In terms of economic influence,Guangdong-Hong Kong-Macao Greater Bay Area takes the leading position,creating an inexhaustible driving force for China’s social development.But the greater Bay area of Guangdong,Hong Kong and Macao is less livable,and the perception of regional image is relatively single,which brings a severe test to the innovative development and diversified development.How to improve the regional image perception of Guangdong-Hong Kong-Macao Greater Bay Area,help promote regional transformation and establish competitive advantage through the dissemination and shaping of regional image is a problem to discussion deeply.This study is mainly composed of two parts of experiments.Experiment 1:External-implicit stereotype measurement is the theoretical basis.Through free association questionnaire and SEB implicit interpretation bias questionnaire,the external-implicit stereotype measurement is carried out in the Greater Bay Area of Guangdong,Hong Kong and Macao,so as to explore the content representation of stereotypes in the Greater Bay Area of Guangdong,Hong Kong and Macao.Experiment based on psychological processing mode,embedding effect and stereotypes content model,adopting 2 x2 experiments between groups,by controlling the psychological processing mode(subtype,subgroup)and cognitive environment type(culture,relationship),explore that under the two types of cognitive environment,the different psychological processing mode in a large bay area of Guangdong stereotype perception ability to perceive and warm effect,the influence of perception test psychological the main effect and the processing mode of processing mode with the interaction effect of cognitive environment type.The results show that the main effect of mental processing mode is significant,and the interaction effect between mental processing mode and cognitive environment type is partially significant.Compared with subtyping,subgrouping has a significant impact on improving the ability perception in the stereotype perception in the Guangdong-Hong Kong-Macao Greater Bay Area.Compared with subgrouping,subtyping has a significant impact on improving the warmth perception in the impression perception in the Guangdong-Hong Kong-Macao Greater Bay Area.In the culture environment,subtyping has a significant impact on improving the ability and warmth perception in the impression perception in the Guangdong-Hong KongMacao Greater Bay Area.In the relationship environment,subgrouping has a significant impact on improving the warmth perception in the impression perception in the Guangdong-Hong Kong-Macao Greater Bay Area.According to the research conclusions,the stereotype intervene is targeted in the process of building regional image.The stereotype which is not conform to the regional development should be weaken to provide new clues and further deepen the stereotype that conforms to the regional development orientation.At the same time,in the process of spreading the regional image,attention should be paid to the display of the unique cultural characteristics of the region,so as to establish the image characteristics with strong identification.Meanwhile,the influence of social public figures in the region should be used to shape their positive image and enhance the public’s affinity to the region.