The Research On Shaping Methods For Public Brand Of Tourist Destination Leading By Government

With the continuous development of social economy in Yandu District,the cultural tourism industry has gradually become one of the important industries in the economic development of Yandu District.How to further promote the development of the cultural tourism industry has become a new issue facing the government of Yandu District.The construction of tourism destination public brand is the key to promote the development of the cultural tourism industry in Yandu District,which is of great practical significance for promoting the product and brand of the cultural tourism in Yandu District.In this paper,public goods theory,the new public service theory,stakeholder theory and the role of government in tourism destination brand construction theory as the basis,tourism destinations in Yandu District public brand construction present situation and the government behavior as the research foundation,the depth to explore Yandu District government in the construction of tourist destination public brand existing problems and their causes,put forward the "colorful Yandu,happy water town" public brand value connotation is not deep,high-quality goods route is not prominent,service system is not sound,the problem such as daily supervision does not reach the designated position,and analyzes its reason,enumerates the public brand construction experience of foreign excellent tourist destination,Final against the Yandu District government to issue public suggestions for the development of the brand,including prominent cultural creativity,promote the overall planning,increase tourism infrastructure investment,guarantee quality,strengthen brand development project of establishing the brand image,enhance brand awareness,improving the quality of tour guide service,enhance brand image,promote the scenic spot construction project,makes the high-quality goods project line five aspects.