| In recent years,Our country has held a number of international sports events,and recently the Beijing Winter Olympics officially ended successfully.With the popularity of sports events,the benefits of sports events broadcast are also getting higher and higher.However,in terms of legislation,the concept and nature of sports event broadcasting rights have not yet been clearly defined.In practice,the legal protection of broadcasting rights of sporting events is also in its infancy.In this case,once legal disputes arise,it is difficult to resolve them in accordance with the law.Therefore,in today’s booming sports industry,it is extremely important to study the legal protection of sports event broadcasting rights,to provide a healthy and orderly development environment for sports,and to promote the stable operation of China’s sports event intellectual property trading market.To protect the broadcasting rights of sports events,Firstly,we must clarify the relevant concepts of broadcasting rights of sports events,including the concepts of "sports events" and "sports event programs".Secondly,to determine the broadcasting rights of sports events in combination with the meaning of "broadcasting",The broadcasting rights of sports events are the rights of broadcasting organizations or online platforms such as TV stations that have been legally authorized by the event organizers,turning sports events into sports events programming,living broadcast of sports games through certain media and Licensing other broadcasters to broadcast their live content in real time and get paid.In addition,through literature analysis,case analysis and comparative analysis,analyze the status quo of legal protection of sports event broadcasting rights,to study what problems exist in judicial practice that prevent it from being fully and effectively protected,combined with the protection methods of this right in the United States,Japan and other countries,it puts forward suggestions on improving the legal protection of sports event broadcasting rights.This has theoretical and practical significance for perfecting the Copyright Law and promoting the healthy development of the sports industry. |
