Research On The Mechanism Of Tourismification Of Sports Events

At present,with the vigorous development of domestic sports events and the upgrading of mass tourism consumption.sports event tourism has become a new and hot tourism activity.In order to take the initiative to meet the needs of numerous market interest subjects,especially tourists,sports events actively explore the tourism value of sports events,strengthen the tourism function of sports events,provide tourists with pleasant experience of sports events tourism and drive the generation of related tourism activities,so as to achieve comprehensive benefits of sports events tourism.In this study,the evolution process and results of such events are called the tourism ification of sports events.In fact,sports events tourismification is not only a strategy to develop sports events,but also a development path to optimize the social leisure lifestyle.In this context,this study through theoretical deduction and mathematical analysis,draws the following conclusions:(1)Through the qualitative analysis of double cases and the application of grounded theory,three constructs of tourismification of sports events are explored:tourism value of sports events,tourism function of sports events,and tourism benefit of sports events.(2)According to the results of the typical relations of the main categories,the "story line" is sorted out,and it is found that the three constructs are related to each other,forming the mechanism of the tourismification of sports events.(3)Based on the theory of stakeholders,the dynamic mechanism of tourismification of sports events is constructed.In the process of tourismification,tourists are the initial driving force,the organizer is the leading force,tourism enterprises are the driving force,the government is the supporting and guiding force,and the host community is the shaping and safeguarding force.(4)Based on the action mechanism and dynamic mechanism,the mechanism model of tourismification of sports events is constructed.Based on the theoretical results of qualitative research,the corresponding research hypotheses were proposed.(5)Taking Hainan(sanya)international marathon as an example,the hypotheses were verified through exploratory factor analysis,correlation analysis and path analysis.Finally it is concluded that sports tourism value,the function of sports tourism has positive influence on sports tourism,sports tourism function at the same time through the positive influence on sports tourism value,and thus indirectly influence the realization of sports tourism benefit,research verified that the rationality of the mechanism model of argument.(6)Based on the perspective of tourists,taking Hainan(sanya)international marathon as an example,this study puts forward specific suggestions on the tourismification path of sports events.