Research On The Development Of Tourist Destinations For Sports Events In Xi’an

The increasing market demand has made tourism one of the major industries in the development of urban economy today.The importance of this industry to economic development requires the perfection of its development,leading to the increasingly diversified tourism industry.With the improvement of people’s living standards,the demand for a higher level of spiritual and cultural life has become more and more prominent.The people pay more attention to participation and experiential activities.The frequent holding of sports events in various cities has driven the rapid development of local tourism,making the "sports events + tourism" model has become a new way to develop urban tourism and promote sports events.The holding of a city’s sports events can attract a large number of tourists in a short time,broaden the city’s sports tourism industry’s customer source market,and drive the city’s sports consumption.Sports events have a good positive effect on the development of the tourism industry of the host city,and the destination of sports events is the key to attract tourists to generate tourism motivation.In addition,the promulgation of relevant policy documents for the sports industry and tourism by the national government has provided a good policy environment for the development of sports events and tourism.As the starting point of the "Belt and Road",Xi’an is a platform that cannot be ignored in order to create an international "sports event capital" image.According to the development status of sports events tourism in Xi’an and other issues,how to develop tourism destinations for sports events in Xi’an City,the author makes an in-depth analysis of this reality.Therefore,this study focuses on the development of tourism destinations for sports events in Xi’an,and uses literature,interviews,questionnaires,and field surveys to start with the basic concepts.The participants’ basic characteristics,development status,constraints and development measures were explored in depth,and the following results were obtained.1、In terms of the source market structure: Xi’an ’s local residents are more likely to participate in sports events and tourism activities;more men than women in gender;middle-aged and young people have a higher participation rate;the highest participation rate is bachelor ’s degree or above;Participation in sports events and tourism activities has a certain impact.2、Participants’ behavioral characteristics: Among the investigators,the majority of the participants have participated in on-site sports events;the vast majority of participants obtain event information through the Internet and friend recommendation;the majority of participation forms are with friends;relax mood,physical fitness,leisure and entertainment are the main motivations for participants to participate in the event.3、The factors affecting and restricting the development of sports events tourism in Xi’an are: in general,the four factors are lack of understanding and interest,lack of time,lack of funds,and poor quality of sports tourism services.4、 In view of its existing problems and constraints,the author proposes four measures that Xi’an sports event tourism destinations should timely locate the sports event tourist crowd market during the development process;integrate resources and highlight characteristics;adhere to the people-oriented approach and enhance the participant’s demand experience and monitor services to improve quality and expand talent training.