| English Football Premier League,usually referred to as "Premier League",is the highest level professional football integration with clubs and teams as well as invest corporation under the English Football Association.As one of the "five major leagues in Europe",the Premier League is composed of 20 teams and operated by the Super League with the code of promotion based on the copyright of TV communication.For a long time,the Premier League has been regarded as one of the best leagues in the world due to its fast pace of players,systematic tactics development and strong competitive teams to participate in the chain of seasonal sport events.With the highest income of Football League in the world,its marketing and promotion with collaboration with media is also in the forefront of many sports events.China has the largest football market with fascinating fans’ groups in the world.It has always been the main target to hit in the market development for high-level football league,so does the Premier League with no exception.In China,there are also a large number of fans who love the Premier League.For them,it has become a part of their daily life to watch the premier league matches and exchange the experience of watching the matches.At present,the new media platform is the best channel for them to pay attention to the Premier League.Since 2016,the competition and excavation of sports broadcasting rights by new media platform has entered a white hot stage.As the top-level event copyright,the ownership of the game broadcasting rights of the Premier League has naturally attracted people’s attention.At the same time,the ownership of the event broadcasting rights also determines which platform and way fans choose to watch the game broadcasting of the Premier League.In 2016,the PP sports device of Su-ning won the bid for exclusive all media copyright of Premier League in mainland of China and China’s Macao in 2019-2022,which was entitled to reserve the exclusive all media copyright of Premier League in China while in previous years it was controlled by new British sports,and then to produce and broadcast by new British sports and had been distributed by other new media platforms.According to the frame of cooperation on media copyright,the broadcast contract lasts for three years from 2019 to 2022 with transaction fee of 721 million US dollars(5 billion yuan)in three years,setting a record of overseas copyright price in the Premier League.It has been seen the extraordinary value of the Premier League hitting the roof of market in the world.On the one hand,this paper is based on my own interest and understanding of Premier League and football game broadcasting.On the other hand,I hope to elaborate the communication status of Premier League in China’s new media platform,including the distribution status of its broadcasting rights in the new media platform,the marketing and distribution strategy of the event,the way of the event broadcasting,and the characteristics of the event communication And resource utilization,so as to display a clear and complete picture of the communication of the Premier League new media platform for the league,media and fans.Based on the two markets of the Premier League football match(upstream market: Sports Organization for the media and broadcaster,downstream market: sports products for the individual),it can provide reference for the better communication of the Premier League in China,and further explore Premier League is the potential value of the copyright of the top level events.At the same time,based on the previous studies on the history of the development of the Premier League,the history of the development of the Premier League broadcasting rights and the macro environment of the current Premier League broadcasting rights market,this paper will consider and analyze the product of the Premier League broadcasting rights under the macro environment of history and society,which is helpful to combine the national conditions of our country and put it into consideration Draw lessons from the development of football match broadcasting in our country,improve the football match broadcasting right products in our country,and promote the market development of sports performance and sports competition in our country.From the theoretical perspective of this paper-"coding theory",the Premier League’s presentation on the Chinese new media platform is not exactly the same as the Premier League itself and unchangeable,but has gone through a series of "coding and decoding" processes,and finally presented in our field,including the broadcasting methods,characteristics and competitions of different new media platforms mentioned above The marketing and distribution strategy,the secondary utilization and communication of the event resources,etc.have obvious characteristics in the process of event broadcasting,which can be explored and analyzed.At present,the exclusive copyright of the Premier League’s new media in the mainland belongs to Suning’s PP Sports,and the event broadcasting must rely on the event broadcasting right.Therefore,this paper will mainly select the relevant program resources of the Premier League’s event broadcasting on the PP sports platform,and select some well-known program resources of other platforms for analysis.This paper will mainly study these Premier League event broadcasting Content and characteristics of production and communication of programs. |
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