A Comparative Study On The Sports Presentation Of Basketball Matches Between China And The United States

With the development of modern science and technology and the continuous integration of sports culture,sports presentation emerges at the historic moment.Sports display,as a way of information transmission,has become the image and representation of sports events.In recent years,sports presentation has appeared more and more frequently in major international events.From the viewing value of the event,the brand building of the event,the dissemination of sports culture,the degree of commercialization of the event and so on,a greatest sporting event must be the beautification and packaging of sports presentation.Basketball competition,as an event with high commercialization degree,strong appreciation and strong mass foundation,is relatively mature in the application of sports presentation on the basketball match field.With the medium of sports match field,it can show the audience the rich humanistic spirit of the host place and the cultural tradition of basketball project.The main research methods of this paper include: documentation method,field observation method,expert interview method,comparative analysis and logic analysis and Mathematical statistics,which describes the sports presentation,purpose,function,a detailed analysis in the professional basketball league between the United States and China.On the basis of a detailed carding,analysis our country basketball sports presentation the problem,and put forward the path selection.Mainly from the composition of sports presentation,sports presentation goal,function,sports presentation operation mode and other angles to compare and comb.From the Angle of the composition of sports presentation and video,audio,interactive,performing four angle,compared with the United States basketball sports presentation,constituent elements of basketball sports presentation in China is relatively simple.Content is not rich,and the content production level is relatively low,professional quality is uneven.From the perspective of the target function of the sports presentation,Chinese and American basketball sports presentation are able to realize rich game content,offer a combination of athletics,entertainment,culture,as one of the diversified games such as the basic role,but China’s basketball sports presentation also does not show its versatility,especially in the entertainment function,cultural function and sports industry booster function compared with the NBA and there are many shortcomings.From the perspective of the operation mode of the sports presentation,the United States basketball sports presentation more professional and precise operation mode,has formed the system operation process,and can be achieved from the competition of different details of infiltration of cultural and commercial information,compared with the operation of the China basketball sports presentation is scattered,operation level is low,there is a lot of ascension and improve space.Both the American basketball display and the Chinese sports presentation combine sports,cultural communication and entertainment industry.Due to the different economic development level and team innovation consciousness,the Chinese and American sports presentation levels are different.And put forward the development strategy pertinently: to enhance the creative level of basketball sports presentation,stimulate the display content and form of innovation;Sports presentation should tell the story of Chinese basketball field well and construct the positive culture of basketball field.Upgrade the facilities of stadiums and venues,make full use of high-tech means to enrich the forms of sports presentation;China’s basketball sports presentation should highlight local culture and campus culture on the basis of digging deep project culture;A special sports presentation management department will be established to establish an integrated communication platform for on-site management.