Sports Social:A Study Based On Interactive Ritual Chain By Example Of The User Of "HUPU" App

In the era of mobile internet,people’s social concepts are constantly updated,knowledge social,short video social,and music social are constantly emerging,forming an era of social networking.Among them,sports social attracts the extensive participation of users by virtue of sports’ mobilization and rendering of people’s emotions."HUPU App deeply integrates sport and social,and takes the emotional needs of users as the core point of care,providing users with a social place to seek mutual friendship,form a community and express their feelings.It is a typical window to observe the operation mode and core value of sports social in nowadays.The thesis takes the interactive ritual chain theory as the research perspective,analyzes the formation reasons,realistic functions and communication characteristics of sports social,discusses the formation conditions of interactive rituals,interactive behaviors and interactive contents of the "HUPU" users,and further uses in-depth interviews as empirical materials analyzes the interaction motives and results of "HUPU" users.On this basis,some suggestions are made on how to optimize the development strategy of sports social for social sports applications represented by "HUPU" App.The study found that "sports social" came into being under the impetus of sports industrialization,the catalysis of social strategy of sports application and the maintenance of common interests of sports fans.It has contributed to the positive effect of satisfying users’emotional needs,prospering online social culture and revitalizing the sports industry.It’s main communication characteristics are creativity of user,topicality of content,convenience of media and reality of feedback.In the analysis of interactive ritual,various interactive rituals such as watching,discussing,quiz,celebrating,consoling,ridiculing,etc.were formed among the users of "HUPU",and emotional elements throughout.The users participates in the interaction mainly out of the expectation of feelings of acquisition,identity,belonging,justice,achievement,.Through interaction,users mainly gains emotional satisfaction such as group unity,group symbols,moral constraints and emotional energy.Meeting the emotional needs of users is the core value of sports social.At the same time,"HUPU" also has obvious problems of vulgarization,insufficient social cultural connotation,and limited user emotional experience.Based on this,the author puts forward three optimization suggestions for returning to professionalism,constructing symbols,and linking offline.