The Accept And Use Of Online Education Platform At The Basic Education Stage

Online education adopts a learner-centered teaching model,which allows knowledge to cross time and space constraints through the network,allowing users to plan their learning time according to their own wishes.Online learning is used to meet user needs.Educational services.This article focuses on the users of the online education platform in the basic education stage.From the perspective of the audience research in the field of communication,it uses the new media trade-off demand theory and adds the concept of lifestyle research according to the characteristics of the audience.The new research hypothesis has constructed a research model suitable for this research;first,a questionnaire survey was used to conduct a descriptive analysis of the recovered data to understand the overall usage of the current interviewed users;second,it was verified by correlation and regression analysis In order to balance the influence of individual factors such as demand and lifestyle on user media acceptance and use.Through the verification research hypothesis,we can see that,first,the independent variable trade-off demand positively significantly affects the acceptance,use and satisfaction of online education platform users;second,the external variable lifestyle positively affects the user’s acceptance,use and satisfaction;Third,user satisfaction with the platform also positively affects its acceptance and use.Finally,combined with the semi-structured interview method,using cultural capital,social stratification and other related concepts and theories to re-examine the online platform and its group in the basic education stage,it was found that the user group has distinctive features such as herd psychology,ritual media use,and Value factors,family education concepts,the flow of seeking social stratification,and the conversion of power and discourse in the classroom are all important factors that contribute to online learning.The research model incorporating the new theory in this study has been verified,which is the enrichment and expansion of the original model.To a certain extent,it integrates and develops the relevant theories of media acceptance and use,and strives to provide a useful reference for the development of the online platform in the basic education stage and the research on the social and cultural factors behind it.