Research On The Effective Acceptance Of Ideological And Political Education Of College Students From The Perspective Of Audience Theory

Socialism with Chinese characteristics has entered a new era,the international and domestic political environment has undergone major changes,and ideological and political education for college students is also facing unprecedented opportunities and challenges.With the development of information technology and the popularization of network,network has become an important means of ideological and political education for college students.The use of network media to spread ideological and political education content is not only an important part of ideological and political education,but also a branch of social communication.The receivers in the ideological and political education of college students are very similar to the audience in the process of social communication activities in communication science in terms of status,demand,psychology and so on.It is necessary for the development of communication to study the effective acceptance of college students’ ideological and political education by referring to the mature theory of communication,especially the subject of college students’ ideological and political education by referring to the theory of audience.Papers in college students’ ideological and political education in colleges and universities in jiangxi province as an example,research on three different levels students of universities in jiangxi province,understand the current status of the college students’ ideological and political education,draws lessons from classical audience theory,especially the related theory of audience’s influence on communication effect,and analysis of the problems existing in the ideological and political education,from the status of college students,demand and psychological,environment and so on to promote the ideological and political education to accept put forward the corresponding countermeasures.