| Early education,also known as early education,is a form of targeted training based on the actual situation of children’s development in different stages.It mainly develops and enlightens children’s potential ability to promote their comprehensive development in personality,language,behavior and other aspects.As an important organization to improve children’s knowledge and skills,early education agencies achieve the goal of children’s all-round development through various behavioral activities and courses,so they occupy a large space in the business site.Early education in our country industry initially formed in the late 1990 s,after development situation in the 21 st century,the social and economic rapid development and under the background of residents living standards improve,people gradually realized the importance of education,they hope children can receive the higher quality of education,in this case the condition of the education budget spending funds the proportion of total spending in the family.With the increasing market demand of early education agencies,many well-known early education agencies in foreign countries have occupied the market share in major cities in China.Some small and medium-sized early education agencies have also been emerging,making the early education market prosperous and developing.At the same time,competition among various agencies has become increasingly fierce.For in the heat of the early education occupy a favorable competitive position in the market,early education institutions need to develop their own to effective marketing strategy,and to participate in the early education market competition,after explore conducive to their own development marketing model,system planning and design of the whole enterprise,occupy a favorable position in the fierce market competition.H education company is a focus in Wuhan city status of early education institutions,through the kindergarten curriculum design,for the children’s early education products and services,to provide quality in terms of hardware and software environment for creating,makes H education company after experienced the development of recent years,gradually built their own brand characteristics,in the provinces and cities in early education market to occupy a certain status in competition.Through in-depth research on H education company,we know that H education company is also facing great problems in its rapid development.Influenced by the changes of internal and external environmental conditions,it encounters difficulties in the marketing of products and services,which affects the company’s advantages in continuing competition in the early education market.In view of this,this paper makes an understanding of the marketing situation of H education company.On the basis of relevant marketing theories,it studies and analyzes the existing problems in marketing,so as to help the company develop effective and reasonable marketing strategies and better promote H education company to occupy market advantages and shares in the early education industry.This paper mainly studies the marketing of education companies.Firstly,it discusses the research background,significance,methods and current situation of education companies and their marketing.Secondly,it explains related concepts such as education company and marketing,and discusses PEST and porter’s five forces model,4P marketing and STP theory which will be applied in this paper.Thirdly,it analyzes the internal and external environment of H education company.After a brief introduction of H education company,it USES PEST and porter’s five forces model to analyze the macro and industrial environment of the company respectively.The fourth is the analysis of the marketing problems and causes of H education company.It USES 4P theory to analyze the corresponding problems and causes of the company’s marketing from the aspects of product,price,channel and promotion.The fifth is the strategic Suggestions of H education company’s marketing.It USES STP theory to segment and position the company’s market,and then puts forward effective strategic Suggestions and safeguard measures for H education company.The author expects to find out the methods to promote the better development of H education company’s product and service marketing under the research of H education company’s marketing,so as to realize the company’s more healthy development.At the same time,the author hopes that the research conclusion of this paper can provide some references for the marketing of education companies in the same industry. |
