Evaluation Of Sports Tourism Resources And Brand Building In Yanqing District Of Beijing

Sports tourism is a new industry formed by the rapid development of sports industry and tourism industry.In recent years,it has developed rapidly and gradually become a hot spot of people’s consumption.Sports tourism has also been attached great importance to by the state while growing rapidly.In recent years,sports tourism in Yanqing District has developed rapidly.A series of sports tourism products,such as bicycle self-driving tour,Kangxi grassland tour,Yanqing forest half-marathon and skiing,have been formed around the local sports tourism resources.Every year,a large number of tourists come here to spend and drive the local economic growth.This thesis takes the evaluation of sports tourism resources and brand building in Yanqing District of Beijing as the research object.By using the method of literature and investigation,this paper combs,surveys and evaluates the sports tourism resource units in Yanqing district,and SWOT analyzes the conditions for the development of sports tourism resources in Yanqing district.Through the investigation of sports tourism in Yanqing District,it is concluded that the sports tourism resources in Yanqing District are mainly the Great Wall sports tourism resources,mountain sports tourism resources and reach sports tourism resources,the Great Wall sports tourism resources are concentrated in Badaling Town,and the mountain sports tourism resources are concentrated in Zhangshanying Town and Yadian Town.Water sports tourism resources are mainly river reach resources,mainly concentrated in Yanqing Town and Old County Town.Ice and snow sports tourism resources are concentrated in Badaling and Zhangshan Ying Town.By evaluating the sports tourism investigated,it is concluded that the Great Wall sports tourism resources and ice and snow sports tourism resources are the best quality sports tourism resources in Yanqing District.The next step will focus on building the Great Wall sports tourism brand and ice and snow sports tourism brand.Finally,through the reference of the development experience of the small town of Xiamuni in France,combined with the evaluation results of sports tourism resources in Yanqing District,the concrete path of sports tourism brand shaping in Yanqing District is put forward.As shown below :1 accelerate the integration of sports tourism industry,create fine sports tourism routes,increase the development of characteristic tourism resources,strengthen tourism product innovation,train sports tourism talents,Improve the quality of sports tourism management and service,strengthen the brand publicity.