Research On The Marketing Strategy Of H Company's Children's Art Training Business Service

With the continuous improvement of the quality of life of our nationals,the competition of global talents has become increasingly fierce,and higher requirements have been put forward for the selection and cultivation of talents.In the process of cultivating talents,teenagers are the easiest and most difficult.It is easy for teenagers to be relatively easy to accept and have strong learning ability.At the same time,the difficulty lies in the fact that once the training fails,the consequences are unimaginable,which further highlights the importance of youth education.The new type of talent has long been more than just the simple results of the cultural courses,but the all-round talents of moral,intellectual,and artistic development.This definition has long been widely used in primary and secondary education.If you want to cultivate a high-level talent,it is not enough to be limited to what you learn in school.It is precise because of this,in recent years,various types of youth training institutions have sprung up,including a series of special skills training such as sports,music,and fine arts.If you want to stand out in such a market environment,you will have to establish a more stable and reasonable marketing strategy.H company's children's art training business is the current trump card business of H company,and will become the expenditure industry of H company in the future.Therefore,how can the H company's children's art training business retain its old customers through appropriate marketing methods,absorb new customers,stabilize and further expand the market,it is necessary to carry out in-depth analysis of existing marketing strategies,and combine the relevant theories of marketing strategies,summarize and summarize The market is really demanding,planning more stable and appropriate market goals to achieve this.This article takes H company's children's art training business as the research object,combines the current marketing strategy to study the most advanced service marketing and marketing theory knowledge,so as to improve and perfect the existing marketing strategy,and to check and fill the gap,so as to improve the H company children's art.The brand influence,economic efficiency and market share of the training institutions.In view of the current market conditions,the first analysis of Shanghai's children's art training business,Porter's five strength analysis,according to the buyer's bargaining power,supplier bargaining power,potential entrants,existing market competition objects and alternative entry capabilities,analysis and comparison At present,the advantages and opportunities of the H company's children's art training business,but also summarize the disadvantages and major threats that need to be avoided as much as possible.Then through the 7Ps theory,the company's current products,prices,promotions,channels,personnel,tangibility,and service processes are analyzed in detail.It is concluded that the current teaching environment is single,the curriculum teaching methods are unchanged,lack of diversity,and curriculum consulting services and the training is not perfect,the staff management is not standardized,the tangible display is missing,and the service process is not perfect.After a detailed analysis of the current market of H Company,the market positioning of the H company's art training business was clarified,and the differentiated marketing strategy of the H company's children's art training business was formulated.Mainly to establish brand differentiation promotion for market positioning;at the same time,we will do our utmost to develop characteristic products from the uniform art training industry of children,and carry out the concept of cultivating future talents in all aspects to achieve product differentiation;according to different students Demand,precise service,and perfect service differentiation;discover the characteristics of employees from the beginning of recruitment,and apply their advantages to the most appropriate places,and try to avoid their disadvantages in inappropriate places,thus achieving The staff's personnel are differentiated.Through comprehensive analysis of H company's children's art training business marketing strategy,improve and improve the product price strategy and promotion methods,improve the service,in order to improve the training and education of children and children in all aspects,enhance the brand effect,and further broaden the market.It is hoped that the improved differentiated marketing strategy will enhance the market competitiveness of H's children's art training business.At the same time,this study also hopes to give some reference value to related industries.