Research On The Cultural Confidence Of College Students Under The Background Of New Media

With the rapid progress of science and technology in today’s world,all kinds of new media such as digital TV and mobile phone terminals are developing rapidly.Growing up under the background of new media,young college students’ behavior and ideas are deeply influenced by new media.College students are the backbone of cultural construction and cultural dissemination.College students have firm cultural self-confidence,which is the key to inheriting,carrying forward and innovating Chinese excellent culture.Therefore,it has become an urgent problem for ideological and political education in colleges and universities to use new media to strengthen the construction of college students’ cultural confidence,so that college students can consciously carry forward excellent Chinese traditional culture,revolutionary culture and advanced socialist culture.This article borrows the cultural theory from Marx,Engels and Chinese communists,and uses the literature research method,the questionnaire method and the integrated deductive method to carry out the research on the current situation of college students’cultural self-confidence under the background of new media.Through the analysis and sorting of the results of the questionnaire,we found the current status of cultural self-confidence of most college students under the background of new media is good.However,there are still some college students who do not have a deep understanding of cultural connotations,are indifferent to cultural development and are not very vigilant about foreign culture.By studying literature and analyzing the results of the questionnaire survey,we traced the underlying reasons for the negative performance of college students’ cultural self-confidence in the context of new media,which are mainly due to multicultural impact in the social transition period,lack of innovation in cultivating cultural confidence in colleges,complex and changeable network environments,and the limitations of college students’ own factors lead to college students’ cultural self-confidence is negative.In response to the above constraints,we propose effective measures to strengthen college students’ cultural self-confidence under the background of new media from the four aspects of society,universities,new media,and college students:on the social level,we should give play to the advantages of new media,create a good social atmosphere,and improve the initiative of college students’cultural cognition;on the colleges level,new media interactive platform should be constructed to enrich the cultivation means of universities so as to arouse the emotional resonance of college students;on the new media,we should improve the management system,strengthen the rule of law and spread mainstream cultural belief;college students should consciously improve the network civilization accomplishment,and enhance media security awareness.This article combines new media and the development status of college students’cultural confidence,analyzes the problems of college students’ cultural confidence in the new media environment,and then proposes ways and countermeasures to strengthen college students’ cultural self-confidence,which not only inspires college students’ sense of responsibility and mission.It also safeguards national cultural security and is of extremely important practical significance for building a country with a strong socialist cultural in the new era.