| Education is the foundation of building a country and a powerful country.Education is related to the great rejuvenation of the Chinese nation.China has attached great importance to education since ancient times.According to the global survey report "the value of education" released by HSBC,Chinese parents attach more importance to their children’s education funds than any other country in the world.Many parents hope to change the fate of their children or families through education.Nearly 60%of parents said that their children’s education expenditure was the most unlikely rigid consumption reduction,which was far higher than the global average of 32%.However,due to the limited public education resources and the large number of students,it is difficult for students to enter and enter school,resulting in a new form of private education,including private schools and private training institutions.According to the 2017 national education development statistics bulletin issued by the Ministry of education,the proportion of private preschool education and k12 education(primary school to high school)students in the total number of private education students reached 83.4%,and the number of enrollment increased by 730600 compared with last year.In recent years,the continuous deepening reform of the education system has accelerated the development of private education.The state actively encourages and supports private education,and has issued a series of policies and regulations to correctly guide and manage according to law.In China’s education industry,the scale of private education continues to expand,and its importance is increasingly prominent,which is favored by many strategic investors at home and abroad.S Education Consulting Co.,Ltd.(hereinafter referred to as s company)is a start-up education and training company.At the beginning of its establishment,it did not have its own development strategy.Facing the diversification of education and training industry market,the differentiation of parents’ needs,and the fierce market competition environment,it is very important to formulate a strategy suitable for the development of enterprises.This paper applies strategic management theory and knowledge,combines S’s education and training industry and the "Internet plus" background,studies S’s strategic design,and formulates measures to meet its competitive strategy,helping S companies to build a fast and steady development based on market.The success of strategic development program can promote the success of enterprises.This paper analyzes the external environment,internal environment,advantages and disadvantages of S company by using PEST analysis tool,Porter’s five forces analysis tool and SWOT analysis model,and expounds the opportunities and challenges existing in S company,as well as the necessity of implementing the strategy.The Ministry of education and the Municipal Education Commission promulgated relevant policies and laws and regulations to regulate the private education industry,which is the opportunity for the education and training enterprises to re shuffle.The first report of the government work report that the development of Internet plus education means that the integration process of education and the Internet will further accelerate in the future.Through the research of this paper,it discusses the implementation plan of the company’s strategy and the construction of the teaching system in the education and training market.It is hoped that the analysis and discussion of this paper will be helpful to the current management of S company and the further strategic implementation in the future,and provide some enlightenment and reference for other start-ups in the education and training industry. |
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