Strategic Transition An Business Model Reconstruction Of Small And Medium-Sized Internet Education Companies

With the continuous reform of the country’s supply-side structure,the adjustment of the economic structure,and the development of the Internet,a new era has emerged.Changes in the capital environment,market structure,flow costs,and user ideology have led to the continuous adjustment and optimization of the education industry structure.Internet education is no longer the barbaric growth of the past.After the bubble recedes,business will return to its proper value standard.Our understanding of Internet education has become more profound.Company L,as a microcosm of many startups in the education industry,chose to enter the education consulting market in the field of knowledge payment.Under the condition of insufficient experience and lack of educational resources,corporate strategy and innovative light consulting business model continued for many months in the implementation process.Serious losses.The problems of too high user acquisition costs,too low paid conversion rates,and continuous user churn make it difficult to continue the business model and business strategy built on the C-end user-centric consumer Internet model,and face survival difficulties.Based on the analysis of PEST and SWOT models,this article conducts an in-depth study of the external macro environment and internal environment of the company L,and locates the root problems of the original strategy and business model.In the context of the Industrial Internet,it is imminent for companies to re-strategize.Through internal and external analysis of the enterprise and finding the main difficulties of the enterprise,the reason is that the internal disadvantages of the enterprise,the SWOT matrix is used to find four alternative strategies for the enterprise,and finally the QSPM quantitative strategic plan analysis matrix is used to find the best strategy for the enterprise.At the same time,focusing on the industrial Internet development layout,this article restructures the business model for Company L in combination with the new strategy,including the strategic positioning,management model,business system,key resource capabilities,and profit model.Finally,a new business model was analyzed using the commercial canvas.The new model established a complete closed-loop industrial interest chain for the company,helping Company L to get out of the predicament and realize higher corporate value.