Research On A Company’s Competitive Strategy Based On QSPM Analysis

With the continuous development of China’s education industry,more and more enterprises are entering the education and training market,and the competition in the education and training industry is becoming increasingly fierce.In the face of opportunities and challenges,it has become an urgent problem to educate and cultivate enterprises how to choose suitable development strategies so as to ensure sustainable and high-quality development of enterprises.The thesistakes A company in the education and training industry as the research object,and carries out a systematic analysis and research on the formulation of its development strategy.First of all,the literature on the strategic management of education and training enterprises at home and abroad is summarized,and the relevant tools and methods for the formulation of enterprise development strategy are studied,and the principle and practical application of PEST analysis,five forces competition analysis and quantitative strategic matrix used in the process of strategic analysis are systematically analyzed and explained.Lay theoretical foundation for the analysis and formulation of A Company’s development strategy;Secondly,on the basis of fully analyzing the business development and operating status of A Company,as well as the company’s mission and vision,it adopts macro-environment analysis,five-force competition analysis,external factor matrix and internal factor matrix evaluation methods to fully analyze and study the external business environment and internal business environment of A Company.The internal and external key factors affecting the operation and sustainable development of company A are determined,and then the evaluation matrix of external and internal factors is constructed.Thirdly,the quantitative strategic planning matrix(QSPM)is constructed according to the calculation results of external matrix and internal matrix,and the long-term healthy and stable development strategy suitable for A company is determined through analysis and calculation.Moreover,the strategic positioning,strategic objectives and strategy implementation strategies of A Company are analyzed and discussed in detail,and the long-term operation and development goals of A Company are defined.Finally,based on the implementation strategy of A Company’s development strategy and the current operating and development status of the company,this thesis puts forward the safeguard measures of the company’s long-term development strategy based on the organizational structure and corporate culture,so as to escort the implementation and sustainable development of A Company’s strategy.