Present Situation And Situation Of Fitness Private Training Studio In Xiangxi Prefecture Research On Development Path

In 2013,the first studio-like fitness venue appeared in Jishou City,Xiangxi County,and has since developed rapidly in various counties and cities.With the increase in the number of private training fitness studios,the problems in the private training fitness market and the studios themselves are gradually exposed.This paper studies the development status of the fitness private education studio in Xiangxi,analyzes its problems and puts forward the corresponding improvement measures to promote the continuous high-quality development of the fitness private education studio in Xiangxi.On the basis of literature research,through questionnaires and other methods,the results show that:(1)at present,various counties and cities in Xiangxi Have set up a number of private education fitness studios about 70,the business area is mainly concentrated in 200-600 square meters,the capital investment in about 20-60 million.(2)Xiangxi fitness studio managers between 20-40 years old,male accounted for 77.78 percent,mainly college education,engaged in management work in less than 2 years accounted for 77.77 percent,more than 83.33 percent of managers are optimistic about the future of fitness studio(3)The current ratio of male to female coaches is 40:13,83.2% of those aged 30 and under,86.78% of those who have been in the private education industry for 4 years and below,86.79% are full-time coaches,and the rest are part-time,88.68 %% of coaches have obtained the national fitness industry professional qualification certificate and have clear goals for future career planning(4)studio to the traditional fitness model,but also some sports and nutrition sports model and Cross fit system model,the design of its courses is increasingly showing a diversified development trend,in addition to individual loss-making state more than 67% of the studio profit level is better(5)studio female consumers more than 3 times the number of male,members to 20-40 years old mainly accounted for 72.35 percent,participate in fitness for more than 3 years less than 10%,1-4 times a week of exercise accounted for81.59%,fitness purposes are mainly to reduce fat plasticity and enhance physical fitness,85.3% of members approved the studio fees and quality of service.At present,the main problems of private education fitness studio in Xiangxi County are: in the industry development environment,the government supporting policy is not perfect,the construction of studio corporate culture is not perfect,the overall scale and income is limited,the communication and coordination mechanism between studios is not perfect,the mechanism of education and training of managers is not perfect,marketing means are not diverse enough,consumers’ awareness of lifelong fitness and daily perseverance is not strong.To this end,it is suggested that: improve the regulations and support policies of the fitness private education studio industry,strengthen the industry self-management and self-discipline,strengthen the innovation and shaping of corporate culture,rational planning of courses and prices,strengthen the industry experience communication and cooperation,improve the quality of business managers,pay attention to marketing diversification,improve the comprehensive quality of personal trainers,cultivate consumers’ correct consumption awareness and lifelong fitness concepts.