| China’s sports industry currently has more than 30,000 enterprises, with per capita GDP growing country, people began to enjoy the food and clothing on the developmental needs of the consumer, sports, fitness and entertainment consumption outbreak critical point has arrived. With the gradual development of the upstream industry chain resources, sports, business and mass events to simplify the examination and approval, the future focus on sports competition performance at the core of the sports industry will flourish. In accordance with the State Council’s requirements, by 2025 the total size of the sports industry will be more than 5 trillion yuan. So health clubs everywhere, along with health awareness and knowledge of the gradual deepening and accumulation, people have become increasingly demanding healthy, get healthy process for the pursuit of more and more professional, more personalized diversification. Fitness growing demand by promoting the upgrading and development of health clubs, while fitness guidance increasing demands of club members is also growing, they have the ability to pay higher fees in order to have a better environment and more favorable health services, private fitness studio came into being, there are more subtle and quiet private space, providing targeted, more specialized fitness instruction.Health club and fitness industry as a personal fitness studio and training services, both of which are based on fitness enthusiasts interested in the project, to follow the basic rules of sport, combined with the individual physical, nutritional status, motor skills, health knowledge base, and cultural awareness, habits and other individual characteristics, the use of scientific fitness guide specifications to teaching and training methods for members to provide professional, systematic, gradual sports knowledge, motor skills, means of rehabilitation, nutrition, diet and medical supervision, knowledge services group bilateral activities. However, both the target audience, teaching and training venues and equipment environment, etc. operational scale capital investment will also be different, comparatively speaking both have their own advantages and disadvantages.In this paper, literature, expert interviews, questionnaires, mathematical statistics, comparative analysis and system analysis, by Xi’an three health clubs(Yate Sports Club, beyond fitness, sharp edge fitness) and 3 private fitness studio(6A fitness studio, RS fitness studio, Powder & Curve fitness studio) hardware and software conditions and field research operations, business model; for members and coaches for fitness guidance services and professional aspects of health problems questionnaire; access to the operator or operators of participants for investment, operation and management status; and access to first-hand data on actual interviews with experts human science, science of sports training and fitness instructors experts.Paper concludes: 1 private fitness studio and fitness club advantages and disadvantages: 1 level staff, club and studio can be for regular training for coaches and managers both reciprocal nature, to play the advantages of both. 2. funding, a health club and a private studio in order to expand cooperation and with a stable and consistent return on investment of their own time, to achieve a win-win situation between the two, the health club, which gives the benefits greater than the absolute original investment. 3,, site equipment to maximize the health club to achieve maximum benefits, which is on private health club with a fitness studio with the need for cooperation. 4. The management of more members at the health club workout time will experience the advantages of personal health club management, more worthy personal fitness studios draw. 5. Personalization, private clubs face a high level of technical members according to their style and interests, to provide high-end services. Future personality and privacy point of view, both may expand full cooperation. |
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