Research On Value Creation Of Business Model In Online Education Industry

Nowadays,with the Internet and knowledge economy becoming the trend of the world boom,the online education industry has been paid more and more attention.Among them,TAL,New Oriental and other leading enterprises have developed by leaps and bounds,taking the lead in the market.During the development period,TAL has formed an OMO business model suitable for the enterprise itself through continuous trial and error improvement,combining the online and offline,and connecting the BC end.As a result,the business has developed rapidly,the operating revenue has increased significantly,and the market value of TAL today is as high as US $47 billion.So how does TAL’s business model subtly bring revenue to TAL? How does its business model realize its own value creation? What kind of business model is really suitable for online education industry?In view of the above problems,this paper uses the four interface business model theoretical model for specific analysis.In detail,in the previous literature review,the author found that the four interface business model theoretical model can be used to analyze the value creation process of online education business model.Therefore,this paper uses this model to study the value creation process of five common business models in online education industry,and deeply analyzes the user interface and cooperation of each business model This paper analyzes the four interfaces of each business model how to create value respectively.After analyzing the advantages and disadvantages of five business models,this paper compares them and finds that OMO business model can create more value for online education industry,and concludes that OMO business model is the most suitable business model for online education industry.Therefore,in order to verify the conclusion,this paper studies TAL Group,a leading enterprise in online education industry,and analyzes the user interface,partner interface,value interaction interface and value support interface of TAL OMO business model,so as to study what kind of value this business model creates for TAL,as well as the specific ways and advantages of creating value.After the comparative analysis of five business models of online education industry,and the research of good future which is suitable for OMO business model,this paper not only puts forward optimization suggestions for the development process of good future,but also draws the conclusion that OMO business model is the most suitable for online education industry to create value,which has a very important reference significance for other online education enterprises.