ZN Educational Institutions’ Business Model Research Based On Business Model Canvas

In recent years,with the rapid development of China’s education technology and education training industry,it is widely considered to have become the most promising sunrise industry,education and training institutions almost overnight "everywhere",such as bamboo shoots after a spring rain continue to spring up.According to the statistics released by the China economic life survey,In the 2020 national average consumption list,the top three are education and training,housing and health care.In the past,education and training have always been in the top five,but this time it directly jumped to the top.With 44% of the proportion,it has surpassed 31.53% of housing,which is beyond everyone’s expectation.This also provides a strong support for the development of education and training industry.At present,the industry pattern of after-school tutoring education and training institutions will still exist for a long time and maintain a highly dispersed state.Because the entry threshold of K-12 after-school tutoring market is not high,as long as you study well and can guide,you can open a class at random.Many investors are so bullish on the industry that they have set up a number of educational and training institutions across China that cater to different groups.With increase in the number of teaching culture industry,however,more intense competition in the market,consumers become more rational,government regulation is increasingly strict,teach from the service sector is heading for a big merely by the number of ads and fast to realize scale expansion,entered the brand influence,brand effect with high teaching and comprehensive management strength of market competition.Up to now,ZN Education has opened nearly 150 direct branch schools in Yunnan,Guangxi and Guizhou provinces and regions,including 86 in Yunnan,17 in Guangxi and 45 in Guizhou.At present,there are more than 50,000 students and more than 3,000 faculty and staff.In 2019,the operating revenue has exceeded 160 million.Due to the particularity of different areas and markets,in the guangxi,guizhou,some low-tier cities,with its traditional business model is difficult to effectively support and promoting the development of the enterprise,with recent education training institutions and what should be how to optimization and innovation of the traditional business model,is an important and worthy of our in-depth discussion and research topic.This paper is generally divided into six parts,taking ZN education as the main research object,combining business model theory with case analysis,questionnaire survey and other methods,starting from the perspective of the development of the business model of the education and training industry,combining with the most mainstream business model in the current K-12 education and training industry,through the "business model canvas",it analyzes in detail some possible problems and defects in the current business model of ZN education,as well as the main reasons for the problems,and compares it with other mainstream business models of the head education and training institutions.Conduct investigation,research and analysis from three levels of operation management,customer service and financial management,sort out its existing problems,and put forward clear optimization strategies for the current business model.The aim is to provide feasible business model optimization suggestions for the management and decision-making level of ZN Education,and to provide support for the strategic and directional development of the enterprise by the management and decision-making level of the enterprise.