An Empirical Study On The Relationship Between Service Quality And Residents’ Behavior Intentions Of Wuhan Public Stadiums

The main characteristic of our country’s entry into the new era is manifested as a change in the concept of economic development,focusing more on improving the quality and efficiency of development,and on the other,manifesting as a change in the main social contradictions.Continuously satisfying people’s desire for a better life is the development of social work.Directions and requirements.Sports as a life activities to enhance physical fitness,promote social interaction,enrich entertainment life,and promote the overall development of people.Under the development concept of quality first,the quality of sports services should be continuously improved,and the supply of sports services should meet the needs of people in the new era.The due meaning and important means of life needs.Public sports venues in our country have been given the important function of providing sports facilities,sports training,physical fitness testing,mass sports and cultural activities and other sports services to the masses.The service quality refers to the service process and service results provided by the stadiums that can meet the various needs of residents degree.At present,domestic research on the service quality of stadiums and gymnasiums mostly focuses on the concept definition,constituent elements,and development strategies from a qualitative level,focusing on the topic of service quality in stadiums and gymnasiums in a single dimension.However,in the context of the new era,the needs of residents are characterized by diversification and individualization.It is necessary to take the public as the subject of evaluation,and measure the service quality of stadiums and stadiums from the perspective of residents’ satisfaction and perceived value.The improvement of service quality is the constant reduction and the service of residents.The expectation gap and the process of improving the extent to which residents meet their own needs,while at the same time further expanding the sum of benefits that residents receive in the context of the stadium service,truly realize the concept of "people-centered" development.Paper to achieve the starting point of the service quality of the public stadium,the perceived value and satisfaction as the focus,to stimulate the residents’ positive behavior intention choice,that is,repeat participation or recommend others to participate in the service or consumption of the stadium.This interaction process between stadiums and residents can meet actual diversified needs for residents,and for the stadiums themselves,it is beneficial to improve the relationship between supply and demand,enhance the attractiveness of the stadiums,and stimulate residents’ consumption potential to increase the stadium’s consumption potential.Demonstrate the social and economic benefits of the quality of public stadium services.Therefore,this research uses residents’ perceptions and needs as the starting point to comprehensively evaluate the service quality of stadiums,explore the aspects of the service quality of stadiums,comprehensively explore the impact of stadium service quality on residents’ behavior intentions,and verify residents’ perceived value and satisfaction affects the mediating mechanism in the relationship.This research first uses the literature data method to summarize the research related to the definition and measurement of service quality,satisfaction,perceived value,and behavioral intention,combined with S-0-R theory to construct a conceptual model,and propose research hypotheses,and Based on the SERVQUAL quality question,Taking public stadiums in Wuhan as the object of study,the preliminary pre-test questionnaire was compiled,It first distributed and refined in a small range of public sports venues in Wuhan,and then the data were tested for reasonableness using statistical software in the formal empirical study phase,so as to establish structural equations for path relationship testing and mediation significance testing.and draw the following conclusions:(1)Stadium service The quality is verified by five first-order factors including tangibility,reliability,responsiveness,assurance and empathy.The five factors can better reflect the meaning of the service quality of the stadium and the most important factor affecting the service quality of the stadium.The factor is the reliability factor;(2)The service quality of stadiums can directly have a significant positive impact on behavioral intention,perceived value and satisfaction.Among them,the service quality of stadiums has the most significant direct effect on perceived value,and it has the most significant direct effect on the behavioral intention of residents.(3)Perceived value and satisfaction have a significant intermediary effect between the service quality of stadiums and stadiums and residents’ behavioral intentions;(4)Perceived value is the variable that directly affects the degree of residents’ behavioral intentions the most,and it has an important transmission role in the model;(5)S-0-R is confirmed The theoretical external stimulus’ s mechanism for response behavior is applicable to the research on the relationship between the service quality of stadiums and the relationship between behavior intention.The results of the research have added a practical path to encourage more residents to participate in the services and consumption of sports venues.Sports venues can start with the service quality most directly experienced by residents,and use the effects of perceived value and satisfaction to cultivate residents’ active participation.Enthusiasm and initiative.From the perspective of relatively important factors affecting the service quality of stadiums,residents pay attention to the process of service delivery,which inspires stadiums to pay attention to the design of service processes and links;the prominentness of perceived value in the model is the transformation of the main social contradictions Reasonable expression reflects the residents’ pursuit of realizing their self-value needs.Perceived value is based on meeting the needs of residents.In the future,it is necessary to meet the diverse needs of residents in a targeted manner.Through research conclusions and discussions,this research believes that in the process of providing services for stadiums and stadiums in the future,improving the service quality of stadiums should be based on the establishment of high-quality development concepts by managers and employees and meeting the needs of residents as the general requirements,followed by reliability,Improve the service delivery process in terms of empathy,tangibility,assurance and responsiveness,and deliver a better service experience to residents from the external environment of the stadium,the interaction of service personnel,and service guarantee;at the same time,the role of perceived value is emphasized.Meet the functional needs,emotional needs and social needs of residents to enhance perceived value.