| With the popularity of marathon in China,the number of marathon runners is growing.Marathon fans get to know each other because of the marathon competition.They connect with each other through the network and make joint efforts to build a group communication platform.Baidu "marathon bar" is a typical representative.At present,the research on marathon generally takes marathon fans as a sports group,mainly studying their motivation,individual function and the key points in the organization of Marathon events,while the research on the interaction of Marathon fans as an organized group of fans is relatively lacking.This paper hopes to analyze the interactive mode and symbolic characteristics of Marathon fans through the case of Baidu "marathon bar",and explore the construction mode of interactive ritual chain of Marathon fans,as well as the impact on individuals and groups.This paper takes Randall Collins’ interactive ritual chain as the theoretical basis,takes marathon fans as the research object,takes "marathon bar" as the research case,uses the method of network ethnography to observe,record and analyze the interactive text and interactive mode of Marathon fans,and selects marathon fans;uses the method of in-depth interview to interview marathon fans On this basis,the paper analyzes and studies the ceremony field,situation,emotion and driving of Marathon fans’ interaction,and explores the construction of interaction ceremony and identity of Marathon fans.It is found that marathon lovers interact on the platform in the form of "field" through the Internet,share and interact their emotions while expressing their emotions through posting,and obtain emotional energy in the interactive ritual chain of the group.The individual realizes the cognition and cohesion of the group in the cognitive construction of symbol,emotion and group behavior,and realizes the self-identity and group identity in the interaction.The group realizes the construction of group interaction ritual chain by setting the focus of common concern,the exclusion of outsiders,the common symbols of the group and the group morality.Finally,the interactive ritual chain realizes the driving of individual behavior,the continuous output of emotional energy,and the cohesion of group unity. |