| Culture is the root of the Chinese people and a paradise for the people to build their spirits.Taijiquan culture was constructed by the Chinese people and contains the essence of traditional culture.Under the gestation of extensive and profound traditional culture,Taijiquan culture is not only a traditional cultural symbol,but also a manifestation of the connotation of Taijiquan.At present,with cultural exchanges,Tai Chi culture not only spreads far abroad,but also has an extremely important influence in China.However,as the country’s urbanization advances,the scale of cities continues to increase.In the cultural age,cities have become major participants,and their excellent heritage and image can enhance their influence,and can also affect the further development of cities and countries.In the global exchange and communication with the outside world,all parts of the country are vigorously developing localized characteristics and culture.Therefore,studying Tai Chi culture has practical significance for enhancing the influence of Jiaozuo City.This article mainly adopts literature data method,logical analysis method,field investigation method and other related research methods,combined with management PEST related analysis method,takes Jiaozuo Taijiquan culture as the research object,and takes Jiaozuo’s influence promotion path as the main research content,focusing on From the four perspectives of policy(P),economy(E),society(S),and technology(T),the current development status of focusing on influence is sorted out and analyzed.The research concludes that:(1)In terms of policy,the government provides Taijiquan The development plan of the culture was formulated,highlighting the revitalization of Taijiquan culture and the strong regional industry.(2)At the economic level,the development of the Jiaozuo Taijiquan cultural industry market in recent years has taken initial shape.With the continuous development of Jiaozuo Taijiquan tourism industry and Jiaozuo Taijiquan industry competitions,it will further drive economic benefits for the Taijiquan market.Drive the increase in influence.(3)At the social level,the integration and harmony of Jiaozuo Taijiquan cultural resources;the diversity of the ways in which Jiaozuo Taijiquan is inherited;the breadth of Jiaozuo Taijiquan cultural space;these all promote the development of Taijiquan culture and affect the influence of Jiaozuo City The promotion.(4)From the perspective of technology,the innovative development of Taijiquan cultural brand and the implementation of Taijiquan cultural brand competitions require the development of multiple styles of Taijiquan cultural brand communication,thereby increasing the popularity of Jiaozuo’s Taijiquan culture.Therefore,in the context of the strategy of the new era,Tai Chi and culture should be interpreted,and the basic strategies of "government-led","innovative development","co-construction and sharing",and "effective utilization" should be adopted in the study of enhancing the influence of Jiaozuo City.And on the basic conditions for the current development of Jiaozuo Taijiquan culture to achieve certain results,further improve the development of Taijiquan culture,improve the cultural image of Jiaozuo City,in order to enhance the influence of Jiaozuo City. |