The Presentation And Changes Of Media Images Of Chinese Rural Females From The Perspective Of Semiotics

First of all,the choice of semiotics as the theoretical perspective of media image research is determined by the nature of symbols.Symbol is the basis of all communication activities.It is not only the basic condition for the image presentation of a certain object,but also implies the carrier of meaning.Different codes operate within the boundaries to form a text,that is,a collection of meanings.With symbols as a carrier,the abstract concept of media image can be established and set up.The analysis of media image traced back to semiotics principle is conducive to determining the distinctive features of media images of specific groups from multiple dimensions,and how these distinguishing characteristics build a bridge in the process of constructing the rural female image and encode the audience.At the same time,the text presentation of news content is actually a permutation of symbols.The content of the text is presented from different perspectives of semiotics.Print media news is arranged in the space of words and symbols,which can effectively prevent subjective decisions or judgments and is conducive to obtaining regular cognition.Therefore,based on the description and discourse of semiotics,the author can more precisely describe the operating truth behind cultural communication symbols,which is conducive to us more accurately describe the operating truth behind the communication symbols,and can make the proposition of "how the meaning of the text is constructed”become the core rather than the “meaning of text”.Theoretically,different types of symbols have various meanings for constructing the image of rural women.In order to analyze the code of these text symbols from a semiotic point of view is helpful for us to explore the image of rural women and examine the meaning along with ideology behind the symbols.secret.