Research On Gansu Link Education Corporation Competitive Strategy

College entrance examination is called a test that changes fate.In 2014,after the Ministry of education proposed the Comprehensive reform of college entrance examination,domestic universities began to gradually establish a diversified comprehensive evaluation enrollment system,and senior high schools also set up career education courses for senior high school students at the request of the Ministry of education.Behind the great change of system,there are huge market demands and business opportunities.Since 2014,the first batch of pilot areas for the Comprehensive reform of college entrance examination led by Zhejiang and Shanghai,and education consulting companies for filling in college application consultation have sprung up across the country.while many companies focusing on K12 education and training also seize the market opportunity to meet the existing customer demand and add the service of filling in college application consultation.As an institution based on the local market,focusing on filling in college application consultation,Gansu Link Education company should not only fight against the competition of local companies of the same type,but also deal with the competition of branches of national institutions in Gansu,as well as the competition of new similar extension services from K12 education and training company.Under the pressure of multiple competition,what kind of competition strategy should Gansu Link Education company adopt to ensure the survival and continuous development is an urgent problem.The paper first analyzes the macro environment,industry environment,current threats and opportunities faced by Gansu Link Education Company through PEST analysis method,Porter’s five forces model analysis method,EFE external factor evaluation matrix method;Secondly,Gansu Link Education Company’s own competitive advantages and shortcomings are researched and analyzed through the VRIN method and IFE internal factor evaluation matrix method.Third,through the SWOT analysis method,four types of strategies are proposed for the opportunities,threats,advantages and disadvantages faced by Gansu Link Education Company,and the QSPM quantitative strategic planning matrix is used to help the company choose the best competitive strategy.Finally,through the implementation of brand building strategies,marketing management strategies,restructuring of organizational structures,and human resources strategies,to ensure the smooth implementation of Gansu Link Education Company’s competitive strategy.The research in this article is of great significance to solve the problem that Gansu Link Education Co.,Ltd.faces fierce market competition during its start-up period,and which market competition strategy should be chosen to help the company survive and grow.In addition,this article has practical reference value for small and medium-sized enterprises who are also in the education consulting industry and are still in the initial stage.