Study On Marketing Strategy Optimization Of KK Education Consultation Company

As online education has become an increasingly competitive market,KK Education Technology Co.,Ltd.has taken advantage of its early entry into the industry by expanding from its traditional focus on offline English training to include online training offerings.However,in recent years,the online education and training sector has seen a surge of new entrants,notably including XYG Online School,Fuxiang Tutoring and WST Tutoring,which have executed extensive marketing campaigns and rapidly captured significant market share.In addition,the COVID-19 pandemic has accelerated the spread of online learning,while the development of 5G and the impact of new technologies such as private domain marketing have gradually increased.These factors have presented challenges for traditional educational models and marketing strategies.Therefore,how to improve traditional marketing strategies in response to external changes has become a pressing issue for many education and training companies.This paper takes KK Education Technology Co.,Ltd.as the case study object,centering on the enterprise’s marketing strategy.First of all,the development history and overall situation of KK Education Technology Co.,LTD.,and PEST model theory is used to analyze the external marketing environment of the company,and the internal environment of the company is also analyzed from the perspectives of manpower,teaching,marketing and management.Secondly,through the method of interview and questionnaire,found the existing marketing strategy problems of KK education and the causes of these problems;Thirdly,in view of the marketing problems found by quantitative analysis,combined with STP theory and 4P theory,KK Education puts forward the following optimization strategy for KK education:guided by differentiated marketing strategy,focusing on the same academic qualification market,consolidating the leading market position in the segment market,and continuously expanding the sinking market.Finally,it puts forward the guarantee measures of marketing strategy from four aspects: organization,manpower,finance and culture.On the one hand,the research findings have two significant impacts: Firstly,they enhance KK Education Technology Co.,LTD.’s marketing strategy,enabling the company to adapt better to the current market conditions and stay competitive while maintaining profitability over time.Secondly,the study contributes new insights into the application of marketing strategies in the education and training industry,which can serve as a valuable reference for future academic research on this topic.