Study On The Competition Strategy Of Zhuanshuozhijia Education Company

As a professional postgraduate entrance examination institution,Zhuanshuozhijia Education Company has six branches to provide professional training for all kinds of graduate courses by 2018.At the same time,in the development of Zhuanshuozhijia Education Company,there are some problems,such as the concept of management has not changed in time,the professional high-level talents are insufficient,the information construction lags behind,the industry competition is big,and the follow-up development of the enterprise is unknown.Based on the background of the rapid development of postgraduate entrance examination industry and the problems in the development of Zhuanshuozhijia Company,this paper uses the method of literature analysis and tool analysis to study the competitive strategy of Zhuanshuozhijia Education Company,and analyzes the advantages of the environment faced by Zhuanshuozhijia Company.This paper puts forward the competitive strategy and strategy implementation scheme suitable for Zhuanshuozhijia Company,contributes to the optimization of competitive strategy and the improvement of competitive ability of Zhuanshuozhijia Education Company,realizes the value of research guidance practice,and enriches the subject system of corporate competitive strategy research at the same time.It has been found that the rapid development of well-known education and training institutions at home and abroad has made a significant external threat to Zhuanshuozhijia Education Company,including in Hubei,and on the rapid development of online training institutions.At the same time,the increase of the resident’s consumption capacity and the great potential of the examination and research and the training demand in the Hubei region provide a good opportunity for its development.At the same time,as a multi-year operation enterprise,Zhuanshuozhijia Company’s brand advantage,geographical position advantage,chain management form scale advantage make the Zhuanshuozhijia Education Company have the basis of competition.According to SWOT analysis,the competitive strategy of Zhuanshuozhijia Education Company is determined as differentiation strategy.In the choice of the target market,we should seize the market in Wuhan,maintain the market share,and expand rapidly to the development area and the surrounding prefecture-level cities,so as to realize the strategic layout of spreading all over Hubei and moving towards the whole country in the next five years.The market orientation is to take the academic type,the specialty,the fresh graduate entrance examination group as the target customer,to provide the full coverage training scope,the high quality service,the comfortable educational environment and so on to display its own characteristic,devotes itself to be the Hubei Province comprehensive postgraduate entrance examination training leader;the enterprise image is positioned as the multi-business form combination;the commodity combination orientation The main commodities should be postgraduate entrance examination,MBA/MPA/MPAcc training,auxiliary commodities to select specialized,vocational qualification training.In the implementation of the strategy,the product strategy is mainly based on the demand to set up courses,expand the course level and update the teaching methods;in the price strategy,the flexible pricing strategy ensures the price competitiveness of the company’s products and services;in the service strategy,the introduction of differentiated online teaching,while strengthening the differential management of sales and after-sales service;In the channel differentiation,expand the traditional marketing channel,innovate the new media marketing method,construct the mobile interconnection ecological marketing circle.