The Optimization Path And Propulsion Strategy Of Emei Martial Arts Tourism Under The "Cultural Tourism Fusion" Field Of View

In March 2018,in order to promote the accelerated development of the cultural and tourism industries,the government merged the Tourism Administration with the Department of Culture to form the Ministry of Culture and Tourism,which laid a solid foundation for the integrated development of the cultural and tourism industries.In March 2021,it was clearly pointed out in the Outline of the 14 th Five-Year Plan that "we should actively promote the integrated development of culture and tourism,and build a group of world-class tourist attractions and resorts with rich cultural deposits".As an excellent traditional Chinese culture,Emei Wushu has rich connotation value and profound historical and cultural deposits.The integrated development of Emei Wushu with the tourism industry of the world’s natural resources and human resources heritage can not only give full play to the connotation value of Emei Wushu,but also improve the comprehensive benefits of the tourism development of Mount Emei.Promoting the integrated development of wushu tourism in Emei from the perspective of "cultural and tourism integration" is in line with the choice of The Times and has a certain research value.First of all,the use of literature and information method to the integration of domestic and foreign cultural tourism,martial arts tourism,Emei martial arts tourism related research summary;Finally,the problems and causes of the integration and development of Emei martial arts tourism are summarized,and finally,the investigation and collation data are analyzed by means of data analysis,and the optimization path and propulsion strategy of suitable Emei martial arts tourism fusion are put forward from the macro and micro levels.Optimization path: the government level should optimize the top-level design planning,guide the operation of multiple subjects,the market level should strengthen the allocation of market resources,build brand characteristic benefits,the tourist level should improve cultural awareness,coordination of industrial integration and development.To promote strategies: to optimize the industrial development structure,to promote market popularization and development,to improve the construction of legal mechanisms,to innovate means of publicity and development,to improve the layout of scenic facilities,and to strengthen the training of composite talents.