A Study On The Creative Transformation Of Emei Wushu Cultural Resources To Cultural Capital

With the speeding up of the Chinese social modernization transformation and the rise of the cultural economy in fully blend of today’s society, economy and culture of Chinese traditional wushu culture and its industrial development currently facing cultural resources into cultural capital advantages this difficult problem. Based on this problem, this paper selected the emei martial arts culture resources as the research object, the research take root in the typical traditional cultural resources in China. Paper will cultural capital theory as the theoretical basis, from the perspective of culturology, using literature, interviews, field survey and other research methods, on emei martial arts culture resources based on the necessity of transformation and capitalization of emei martial arts culture resources as a whole, this paper discusses the transformation process of capitalization, and combining with case international emei martial arts festival, the emei martial arts culture capital value of three specific analysis, find out the problems existing in the transformation process, and put forward Suggestions. In the hope of emei wushu culture for the future development and research provides a theoretical reference. The author mainly through the following several part of emei cultural resources transformation were studied.The first part, first introduced the research background and literature review, and the key combed the cultural resources, cultural capital and the concept of emei martial arts culture resources; Next to a comprehensive overview of emei martial arts culture resources, analyzes the necessity of the transformation of the.The second part: the change process of emei martial arts culture resources capitalization: choice--- to achieve.(1) choice: research suggests emei martial arts culture symbol itself influence the categories and properties of its own resources being selective, and the choice of emei martial arts culture resource material layer is greater than the spirit layer, in this study of emei martial arts culture resource material layer symbols are: punch, apparatus and instruments, exercises such as symbols, symbols for better control and spirit layer;(2) : it is related to social change and social consumption bias, have higher influence and popularity of exercises and health resources use symbols are repeated mining, through events, various types of performance, and presents a variety of forms such as school education;(3) transformation: the transformation form from the original text or graphics, such as static form to the later combination of sound and image forming dynamic form, and then to the Internet and digital technology to form the diversity of multimode, multi-channel and carrier’s combination;(4) implementation: research shows that implementation of the transformation of the main performance in the emei martial arts training market, emei martial arts products market, commercial cultural and artistic performance and large emei martial arts martial arts events, etc. These aspects.The third part: the study of international case of emei martial arts festival. From the symbol of cultural capital value, economic value, cultural value, the three sides facing the emei martial arts culture transformation is discussed in this paper, points out the creative conversion increased the emei martial arts culture, brand communication expanded the emei martial arts culture resources into market capitalization, has realized the emei martial arts culture capital reproduction of tangible and intangible cultural value.The fourth part: problems and Suggestions. Through the comprehensive analysis of the conversion process and the concrete analysis, some problems found in the process of its transformation, the emei martial arts propaganda is not in place, combined with tourism, the emei martial arts professional talents loss, emei martial arts, performing arts market development shortage, etc.; And put forward Suggestions: increase the emei martial arts propaganda, enlarge the emei martial arts culture brand effect, strengthening the emei martial arts education system, strengthen professional personnel training, the emei martial arts to a culture brand symbol of emei mountain tourism.