Research On The Evolution Of China’s Sports Event Industry Policy Since Reform And Opening Up

In 2019,a series of documents such as the Outline of Building a Sports Power and the Opinions on Promoting National Fitness and Sports Consumption to Promote the High-quality Development of the Sports Industry were issued,which raised new requirements for the development of the sports event industry in China under the new situation while improving the status of the sports event industry.As the core content of the sports industry,the sports event industry has always been concerned,among which the evolution of the sports event industry policy is a hot research area that scholars pay close attention to.However,according to the current research situation,scholars have not reached a consensus on many problems in the evolution process.This paper makes a qualitative and quantitative analysis of China’s sports event industry policy since the reform and opening up by means of content analysis,historical research and literature research.Taking 619 policies related to the sports event industry as the analysis samples and starting from the logic of positioning change of economic function of sports event industry,this paper innovatively puts forward four stages of the evolution of China’s sports event industry policy since the reform and opening up,namely,marketization,industrialization,integration and globalization and analyses the evolution rule of China’s sports event industry policy since the reform and opening up,and gets six thoughts.The details are as follows:(1)This paper takes the positioning change of the economic function of the sports event industry as the main line and divides the evolution of China’s sports event industrial policy into four stages since the reform and opening up: Marketization: self-sufficiency,increasing the revenue of the event itself(1978-1992);Industrialization: to establish the direction and layout the industrializati on of the sports event(1993-2008);Integration: the medium of development,boosting industrial integration + regional economic development(2009-2016);Globalization:promoting the integration of the global economy with both internal and external training(2017-present).These four stages advance step by step and deepen step by step,which indicates that the evolution of China’s sports industry policy is logical and inheritable.(2)Evolution rules of China’s sports event industrial policy since the reform and opening up: First,the sports event industry management subject changes from unitary subject governance to multi-subject co-governance;The second is the gradual decentralization of government authority in the field of sports events industry;The third is to make sports social organization substantialization as the goal and expand the reform;Fourth,the focus on the promotion of mass sports events with good mass basis to the marketization of minority and diversified sports events;Fifth,the reform of the sports event industry focuses on operators and is supplemented by investors and consumers;Sixth,the management mode of sports event industry is gradually changing from supervision to the synchronous development of both.(3)Reflection on the research of China’s sports events industrial policy since the reform and opening up:Accelerating the pace of coordinated governance of the main body of industrial policies for sports events;We will continue to implement the policy of transforming government functions and deepen the reform of streamlining regulation,delegating power,and improving services;Guaranteeing the pivotal position of sports social organizations in the development of sports event industry;Strengthening the functional guidance of policies and implement the differentiated development strategy of sports events;Paying attention to the balance and complementarity of the development of different sports event industry subjects;Perfecting the supervision system of sports events industry and strictly control the occurrence of risks in sports events.