Investigation And Research On Sports Tourism College Students In Shanxi Province

With the growth of per capita income and the improvement of living standard of residents in Shanxi Province,sports tourism has become a new choice for many people,and college students are not only large in number,but also have abundant leisure time.However,the sudden epidemic of Covid-19 has greatly affected and impacted the sports tourism industry in our province,which not only shattered the expectation of "a good start" for enterprises this year,but also made people worried about the future development prospect of sports tourism.Therefore,through the investigation and research on the characteristics of six college students’ participation in sports tourism in Shanxi Province and their intention after the epidemic,this paper hopes that the sports tourism industry in Shanxi Province can get better development after the epidemic.This paper will design the questionnaire to ensure that the questionnaire is standardized and quantifiable,and then use the questionnaire survey method and mathematical statistics method to investigate the sports tourism college students in Shanxi Province to get the results: Shanxi Province sports tourism college students to the awareness of sports tourism is not high;College students are more interested in sports tourism.Obtain sports tourism information mainly through network channels;The intention to participate in sports travel with friends is the highest;The most concerned is the price factor and the word of mouth evaluation of sports tourism;More people choose to participate in sports tourism in this province and its surrounding cities,and high-speed railway takes the highest proportion in the choice of transportation intention.Suggestions: The government should strengthen the guidance and supervision of sports tourism,especially the epidemic prevention work during the epidemic period,and strengthen the policy safeguard measures;Strengthen the communication and cooperation between enterprises and innovate the sports tourism model;Sports tourism enterprises innovate sports tourism publicity methods,integrate online and offline development,and promote sports tourism products from various aspects;Enterprises build online sports tourism products platform,develop online sports tourism services,scientifically formulate sports tourism products,strengthen product innovation,and meet the needs of college students.