Research On The Motivation And Behavior Of College Student Of Fitness APP In Hebei Provience

Scientific and technological progress makes the form of the Internet change quickly.In the background of the deep integration of traditional industries and the Internet,Sports field was also deeply influenced.With the implementation of the the "Internet Plus" action strategy and the strategic goal of "national fitness",more and more fitness apps emerge in the software application market.The combination of Internet and sports fitness industry has brought about a major change in the way people exercise.At present,the physical health quality of college students is declining and the obesity rate is increasing.College students are an important audience for fitness apps.In this paper,fitness apps are combined with college students for research.The purpose is to know the mental state of college students and the current situation of quality Physical education.The purpose of this paper is to analyze the motivation and behavior of college students in using fitness apps through quantitative research.And analyze the internal relationship and various influencing factorsThis paper takes college students in Hebei as the research subject.Through reading relevant literature and comprehensively using literature analysis,mathematical statistics,in-depth interview method research.Four senior users who have used fitness apps were selected for in-depth interviews.A questionnaire was designed based on literature and interview content,analysis of 516 questionnaires issued and recovered.We come to the following conclusion:Different demographic characteristics of college students have different impacts on fitness APP use motivation and behavior.There are obvious differences in the motivation and behavior of college students with different genders.There are no obvious differences in motivation and behavior among different household registration and education.The big five personality traits will affect the use motivation and use behavior of college students.Anxiety will affect the motivation and behavior of college students.College students’ motivation to use fitness apps is related to their Individual setting of projects,level of activity,sharing behavior to varying degrees.There is both positive correlation and negative correlation.The Enlightenment of the research is: Fitness app should be designed to promote college students’ mode;The platform provides quality content services;We should make joint efforts to promote college students’ fitness quality education;Avoid body anxiety and establish correct body aesthetic values;College Students’ consumption intention of fitness is low.