Research On Information Quality Evaluation Index Of Official WeChat In Colleges And Universities

With the rapid development of mobile Internet and the need of information construction of colleges and universities,colleges and universities are paying more and more attention to such as Micro-blog,We Chat represented by the new social media platform,by 2019,the vast majority of colleges and universities across the country have created their own official We Chat,public colleges and universities as a propaganda image,transfer the window of the campus information;At the same time,improving the information quality of colleges and universities is also conducive to the promotion of the university’s official micro work,strengthen the competitiveness of couniversities,and better service for users.But because of the different types of public character,the existing types of We Chat information quality evaluation index reference number is small,so this study set up specialized university official We Chat information quality evaluation index,and from the perspective of the user,hebei university official We Chat information quality evaluation,feasibility of indicators and We Chat for colleges and universities,information quality problems of the common improvement Suggestions are put forward.This paper based on the literature survey method and in combination with the characteristics of university official We Chat,preliminary constructed the evaluation index,and then select number 13 college official We Chat public users and eight experts conducted interviews and expert scoring respectively,finally select 15 university under the three dimensional official We Chat information quality evaluation index,the primary index for the quality of information content,information quality and information quality of utility,the corresponding secondary index respectively,the accuracy,objectivity,originality,comprehensiveness,relevance;Diversity,interest,standardization,simplicity,security;Sustainability,Real Time,Value,Interactivity,Ease of Use.Then,the official We Chat of Hebei University was selected for application research to test the feasibility of the indicators.The results show that the quality of official We Chat is poor in terms of originality,simplicity,security and interactivity,among which the interactivity problem needs to be solved urgently.Objectivity,comprehensiveness,relevance,variety,fun,standardization,real-time and functional ease of use indicators need to be further improved;Accuracy,sustainability and value of the index recognition degree is high.Through the analysis of the results,this paper puts forward some suggestions on clear positioning,content as king and strengthening interaction,in the hope of further improving the information quality of official We Chat in colleges and universities.