| With the development of network technology and the accelerated integration of all media,more and more network video platforms have launched self-made video variety shows.Online self-made talent show is a new kind of online literary works produced by the joint marketing of self-media and social media under the promotion of media fusion technology.For the aboriginal online,online literary works have become an important part of their online life.On the one hand,the development and changes of online literary works are affected by the existence of society,on the other hand,online literary works often reflect the current social ideology.The network-made show is derived from the TV show.After the new,mature and innovative stage of development,it has the characteristics of documentary and virtual,conflict and suspense,and two-way interaction.In the context of accelerated media integration,not only In line with the needs of contemporary college students’ online life,its value orientation also affects the establishment of college students’ values in a subtle way.This article,guided by Marxist theory and the basic principles of ideological and political education,combined with the results of a questionnaire,demonstrated the influence of online self-made talent shows on the status quo of college students’ values.Positive influences include inspiring college students’ understanding of the values that struggle is a happy life,enhancing college students’ identification with traditional culture,deepening college students’ understanding of democracy,and strengthening university’s identification with collectivism;negative effects include triggering some college students’ aesthetic values The superficialization and vulgarization of life,the vulgarization and utilitarianization of life ideals,the alienation of consumption values and the blurring of online and offline moral values.Based on the above effects,this article deeply analyzes the reasons for the influence of online self-made talent show on college students from three aspects: college student audience subject,online self-made talent show content and character object,and social environmental factors.From the perspectives of college education,family education and self-education of college students,countermeasures for guiding college students to establish correct values are proposed.It is hoped that the research in this article can call on the government to strengthen the supervision and management of cyberspace and the control of the right to speak online;it can increase the sense of responsibility of the main body of online ideological and political education on the online video platform,create more excellent online cultural works,and play Positive social benefits;can better play the role of family education in college students’ values and improve the ability of college students to educate themselves;at the same time,provide inspiration for the majority of ideological and political educators,innovate the form and path of values education,and promote the further education of college students’ network values Exploration and research. |
