Research On The Influence Of Tik Tok Short Video On The Ideological And Political Education Of College Students And The Countermeasures

Focused on "the music and short video community",Tik Tok gets very popular among teenagers by means of strong interaction,simplicity and youth,becoming a leader in the short video industry.It is possible to see some college students watch or shoot Tik Tok videos everywhere such as classrooms,dormitories,canteens and playgrounds.With the down-to-earth content,the wonderful expression,the surprising presentation and the immersed dissemination,Tik Tok provides some development opportunities for the ideological and political education for college students.However,it also brings some related negative effect,due to some defects such as the overload of information,the anomie of words and the lack of value.As a result,it is relatively necessary to carry out the overall research on Tik Tok short video and the ideological and political education for college students.Firstly,comb the related concept and describe the characteristics and content types of Tik Tok.Secondly,analyze the main reasons for the prevalence of Tik Tok from some aspects,such as user need,platform technology and marketing mechanism.Thirdly,understand the basic situation about the use of Tik Tok short video among college Students through questionnaire survey.Analyze the double effect of Tik Tok short video on the ideological and political education for college students.Describe about the reasons for the negative effect of Tik Tok short video on the ideological and political education for college students from the three aspects of Tik Tok short video,universities and students.Finally,put forward some countermeasures to strengthen the ideological and political education for college students through Tik Tok short video according to the reality and problems from the three aspects of creating the Tik Tok short video campus culture,shaping the Internet celebrity image of ideological and political teachers and giving play to the subjectivity of college students.It is aimed to improve the pertinence and effectiveness of the ideological and political education for college students.